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How to Say It: Business to Business Selling Power Words and Strategies from the World's Top Sales Experts

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ISBN-10: 0735204586

ISBN-13: 9780735204584

Edition: 2011

Authors: Geoffrey James

List price: $24.00
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Description:

There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They know as well as anyone that selling to other businesses is not the same as selling to consumers. Businesses have different budgets, needs, demands, and expectations from those of general consumers. That means an entirely different skill set is required of business to business sales reps. How to Say It: Business to Business Sellingis the only book of its kind that caters exclusively to business to business sales professionals. Its short chapters provide tips and strategies tailored especially for the unique business to business selling…    
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Book details

List price: $24.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 12/6/2011
Binding: Paperback
Pages: 208
Size: 7.40" wide x 9.13" long x 0.47" tall
Weight: 0.682
Language: English

Introduction
How to Generate B2B Sales Leads
How to Write an Effective Sales Message
How to Get Sales Leads Through Referrals
How to Get Sales Leads Through Networking
How to Get Sales Leads Through Partnerships
How to Get Sales Leads from the Internet
How to Fill Your B2B Sales Pipeline
How to Motivate Yourself to Sell
How to Have Initial Conversations
How to Prospect Using Voicemail
How to Cope with Rejection While Prospecting
How to Convert a Lead into a Prospect
How to Develop a B2B Opportunity
How to Define Your B2B Sales Campaign
How to Build Consensus to Buy
How to Give a B2B Sales Presentation
How to Give a B2B Product Demonstration
How to Write a Sales Proposal
How to Close a B2B Deal
How to Close a B2B Sale
How to Negotiate Final Terms
How to Measure, Monitor, and Improve