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Problem Solved How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and How to Solve Them

Best in textbook rentals since 2012!

ISBN-10: 0714864730

ISBN-13: 9780714864730

Edition: 2nd 2012

Authors: Michael Johnson

List price: $35.00
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Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon…    
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Book details

List price: $35.00
Edition: 2nd
Copyright year: 2012
Publisher: Phaidon Press Limited
Publication date: 9/3/2012
Binding: Hardcover
Pages: 320
Size: 8.27" wide x 9.65" long x 1.14" tall
Weight: 2.838
Language: English