Smile in the Mind

Name: Smile in the Mind
Price: 98.15 USD
Availability: InStock
ISBN: 9780714838120

ISBN-10: 0714838128

ISBN-13: 9780714838120

Edition: 1998 (Revised)

Authors: Beryl McAlhone, David Stuart, Edward De Bono, Beryl Mcalhone

List price: $39.95

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Description:

This book analyses the thought processes behind witty thinking images. The authors show how to make the case for witty solutions, and, through a series of interviews with top graphic designers, suggest how to get ideas.

Book details

List price: $39.95
Copyright year: 1998
Publisher: Phaidon Press Limited
Publication date: 8/13/1998
Binding: Paperback
Pages: 240
Size: 9.75" wide x 11.25" long x 1.00" tall
Weight: 3.234
Language: English

David Stuart is Associate Director of the Corpus of Maya Hieroglyphic Inscriptions Project, Peabody Museum, Harvard University & coauthor of "Classic Maya Place Names".



Foreword



Introduction


The case for wit


Different types of wit


Items that use wit


Businesses that use wit


Witty designers 'How I got the idea'


Indexes