Can I Change Your Mind? The Craft and Art of Persuasive Writing

Name: Can I Change Your Mind? The Craft and Art of Persuasive Writing
Price: 8.78 USD
Availability: InStock
ISBN: 9780713678499

ISBN-10: 0713678496

ISBN-13: 9780713678499

Edition: 2007

Authors: Lindsay Camp

List price: $14.95

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"This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal."-Jeremy Bullmore, columnist for Campaign, Management Today, and the Guardian We all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty e-mail to your boss. Lindsay Camp has been a freelance writer for over twenty years. He began his career at J Walter Thompson, one of the United Kingdom's largest advertising…

Book details

List price: $14.95
Copyright year: 2007
Publisher: Bloomsbury Publishing Plc
Publication date: 5/29/2008
Binding: Paperback
Pages: 256
Size: 5.11" wide x 7.85" long x 0.67" tall
Weight: 0.594
Language: English



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Persuasive principles



Persuasive writing - who needs it?



The three Rs of good persuasive writing



Understanding your reader



Writing for results



A persuasive writing A to 7



Persuasive words at work



How a persuasive writer writes



Persuasive words at work



So is one picture really worth 1,000 words?



Working with writers



More than words can say


PS...


Index