Foundations for Health Promotion

ISBN-10: 0702029653

ISBN-13: 9780702029653

Edition: 3rd 2009

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Fully revised and updated, this book offers a foundation for practice that encourages students and practitioners to identify opportunities for health promotion in their area of work.
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Book details

List price: $59.95
Edition: 3rd
Copyright year: 2009
Publisher: Elsevier - Health Sciences Division
Publication date: 2/2/2009
Binding: Paperback
Pages: 328
Size: 7.25" wide x 9.25" long x 0.50" tall
Weight: 0.924
Language: English

How to use this book
Checklist for public health and health promotion practice
The Theory of Health Promotion
Concepts of health
Defining health
Western scientific medical model
Critique of the medical model
The role of medicine
Lay health beliefs
Cultural health beliefs
Influences on health
Factors influencing health
Social class and health
Gender and health
Ethnicity and health
Effects of income, housing and employment on health
Social cohesion
Explanations for health inequalities
Measuring health
Sources of health information
Mortality rates
Morbidity rates
Objective health measures
Measuring deprivation
Subjective health measures
Epidemiology and health promotion
Defining health promotion
The development of health promotion
Definitions of health education and health promotion
Definition of public health
The role of the World Health Organization
Models and approaches to health promotion
Different approaches to health promotion
Aspects of these approaches
The importance of theory in health promotion
Different models of health promotion
Ethical issues in health promotion
The philosophy of health promotion
Duties in health promotion
The individual and the common good
Ethical principles
The politics of health promotion
Political ideologies
Politics and globalization
Politics of health promotion structures
Politics of health promotion methods
Politics of health promotion content
Radical health promotion
Strategies & Methods
Developing personal skills
The role of beliefs, attitudes and values in health-related decisions
The influence of social norms on health behaviour
The concept of locus of control
Health promotion strategies to change attitudes or behaviour
Strengthening community action
Defining community development
Community development in health promotion
Working with a community development approach
Community development activities
Dilemmas for practice
Using media in health promotion
Nature of media effects
Role of mass media
Using mass media
Planned campaigns
Unpaid coverage
Media advocacy
Social marketing
Effectiveness of mass media
Communication tools
Re-orienting health services
Reasons for reorienting health services
Service provision
Who promotes health
Developing healthy public policy
Defining healthy public policy (HPP)
Advantages and drawbacks to using a HPP approach
The history of HPP
HPP at different levels - global, national and organisational
The potential of HPP to promote health
Resources and skills required for HPP
The practitioner's role
Evaluating the effectiveness of HPP
Settings for Health Promotion
Health promotion in schools
The school setting
Relationship between schools, education and health
The context for health promotion in schools
The health-promoting school
Effectiveness of health promotion in schools
Health promotion in the workplace
The workplace setting
Relationship between work and health
Responsibility for workplace health
Health promotion in the workplace
Health promotion in neighbourhoods
Definitions of neighbourhood
Neighbourhoods as settings for health promotion
Different aspects of neighbourhoods
Evaluation of neighbourhood health promotion
Health promotion in primary health care and hospitals
The concept of a Health Promoting Hospital
Promoting the health of patients
Promoting the health of staff
Hospitals and their community
Hospitals as a health promoting organisation
Health Promoting Hospital Movement
Health promotion in prisons
Prisons as a healthy setting
Reasons for prioritising health promotion in prisons
Barriers to using prisons as health promoting settings
Interventions and evidence of their effectiveness
Implementing Health Promotion
Assessing health needs
Concepts of need
Needs assessment strategies
Relating needs to strategic planning
Problems in assessing needs
Planning health promotion interventions
Systematic planning and its advantages
Different planning models
Quality and audit
Evaluating health promotion
Defining evaluation
Why evaluate
What to evaluate
How to evaluate
Using evaluation to build an evidence base for health promotion
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