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Persuadable Voter Wedge Issues in Presidential Campaigns

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ISBN-10: 0691143366

ISBN-13: 9780691143361

Edition: 2009

Authors: D. Sunshine Hillygus, Todd G. Shields

List price: $35.00
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Description:

The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters.The Persuadable Votershows how emerging information technologies have changed the way candidates communicate, who they…    
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Book details

List price: $35.00
Copyright year: 2009
Publisher: Princeton University Press
Publication date: 9/18/2009
Binding: Paperback
Pages: 272
Size: 6.26" wide x 9.45" long x 0.65" tall
Weight: 0.792
Language: English