Pedlar in Divinity George Whitefield and the Transatlantic Revivals, 1737-1770

ISBN-10: 0691096163

ISBN-13: 9780691096162

Edition: 2003

Authors: Frank Lambert

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A pioneer in the commercialization of religion, George Whitefield is seen by many as the most powerful leader of the Great Awakening in America. Here, Frank Lambert focuses not only on the evangelist's oratorical skills, but also on the marketing techniques he borrowed from the commercial world.
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Book details

List price: $37.50
Copyright year: 2003
Publisher: Princeton University Press
Publication date: 12/8/2002
Binding: Paperback
Pages: 256
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.792

List of llustrations
Eighteenth-Century Transformations: Whitefield's New Birth and the Consumer Revolution
Whitefield's Adaptation of Commercial Strategies
Creating an Intercolonial Revival
Interpreting the New Birth: Audience Response
Debating the Great Awakening in a Religious Public Sphere
The Americanization of Whitefield
Epilogue. Legacies
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