Race Card Campaign Strategy, Implicit Messages, and the Norm of Equality

Name: Race Card Campaign Strategy, Implicit Messages, and the Norm of Equality
Availability: InStock
ISBN: 9780691070711

ISBN-10: 0691070717

ISBN-13: 9780691070711

Edition: 2001

Authors: Tali Mendelberg

List price: $50.00

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Description:

Did George Bush's use of the Willie Horton story during the1988 presidential campaign communicate most effectively when no one noticed its racial meaning? Do politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness? This controversial, rigorously researched book argues that they do. Tali Mendelberg examines how and when politicians play the race card and then manage to plausibly deny doing so. In the age of equality, politicians cannot prime race with impunity due to a norm of racial equality that prohibits racist speech. Yet incentives to appeal to white voters remain strong. As a result, politicians often resort to more subtle uses of race to win…

Book details

List price: $50.00
Copyright year: 2001
Publisher: Princeton University Press
Publication date: 4/9/2001
Binding: Paperback
Pages: 328
Size: 5.98" wide x 9.06" long x 0.79" tall
Weight: 1.034
Language: English



List of Illustrations


List of Tables


Preface



The Origin of Implicit Racial Appeals



A Theory of Racial Appeals



The Norm of Racial Inequality Electoral Strategy and Explicit Appeals



The Norm of Racial Equality Electoral Strategy and Implicit Appeals



The Impact of Implicit Racial Appeals



The Political Psychology of Implicit Communication



Crafting Conveying and Challenging Implicit Racial Appeals: Campaign Strategy and News Coverage



The Impact of Implicit Messages



Implicit Explicit and Counter-Stereotypical Messages: The Welfare Experiment



Psychological Mechanisms: The Norms Experiment



Implications of Implicit Racial Appeals



Implicit Communication beyond Race: Gender Sexual Orientation and Ethnicity



Political Communication and Equality


References


Index