Logic of Expressive Choice

Name: Logic of Expressive Choice
Price: 34.74 USD
Availability: InStock
ISBN: 9780691006628

ISBN-10: 0691006628

ISBN-13: 9780691006628

Edition: 2001

Authors: Alexander A. Schuessler

List price: $44.00

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Description:

Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The "paradox of participation"--why individuals cast ballots when they have virtually no effect on electoral outcomes--has long puzzled social scientists. And it has particularly troubled rational choice theorists, who like to describe political activity in terms of incentives. Schuessler's ingenious solution is a "logic of expressive choice." He argues in incentive-based (or "economic") terms that individuals vote not because of how they believe their vote matters in the final tally but rather to express their…

Book details

List price: $44.00
Copyright year: 2001
Publisher: Princeton University Press
Publication date: 10/29/2000
Binding: Paperback
Pages: 194
Size: 6.57" wide x 9.17" long x 0.49" tall
Weight: 0.682
Language: English



Preface



Expressive Choice and Mass Participation



Approaching Noninstrumental Choice



Methodological, But Not Ontological, Individualism



Overview



Theory



A Jukebox Model of Participation



Claiming Popularity



Horizontal Shielding of Fellow Participants



Horizontal Shielding of Competing Producers



Imposing a Cost of Participation



Idiom versus Motivation



Conclusion



Theoretical Frame 1: Choice and Doing



Turnout



Choice



Responses to the Participation Paradox



Preliminary Conclusion



Theoretical Frame 2: Choice and Being



Expressive Motivation and Symbolic Utility



Operationalizing Expressive Choice



Conclusion



Analysis



Soft Drinks and Presidents: The Rise of Expressive Campaigns



Marketing and Campaigning



Three Phases of Mass Appeals: Soft Drinks



Three Phases of Mass Appeals: Presidents



Shielding: The "Lennons" Problem



Conclusion



Expressive Utility and Momentum



The Model



Heterogeneous Preferences and Turnout



Discussion: Momentum



Conclusion



Instrumental Enhancement and Its Expressive Costs



Producer Interest and Producer Cost



Raising Benefit



Lowering Cost



Analytical Effects



Turnout and Negative Campaigning



Supply Constraints



Expressive Costs of Instrumental Enhancement



Commodification



Conclusion



Expressive Momentum Strategies



Strategic Distortion of Participation Levels



"Visible" Participation



Expressive Essence



Comparative Statics



Nonequilibrium Optima and Groucho Equilibria



The Cost of Inducing Marginal Participation



Distortion Targets and Controlling Momentum



Cost Constraints



Profit Maximization versus Participant Maximization



Composition of Utility



Conclusion


Conclusion


References


Index