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Logic of Expressive Choice

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ISBN-10: 0691006628

ISBN-13: 9780691006628

Edition: 2001

Authors: Alexander A. Schuessler

List price: $42.00
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Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The "paradox of participation"--why individuals cast ballots when they have virtually no effect on electoral outcomes--has long puzzled social scientists. And it has particularly troubled rational choice theorists, who like to describe political activity in terms of incentives. Schuessler's ingenious solution is a "logic of expressive choice." He argues in incentive-based (or "economic") terms that individuals vote not because of how they believe their vote matters in the final tally but rather to express their…    
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Book details

List price: $42.00
Copyright year: 2001
Publisher: Princeton University Press
Publication date: 10/29/2000
Binding: Paperback
Pages: 194
Size: 6.57" wide x 9.17" long x 0.49" tall
Weight: 0.682
Language: English

Expressive Choice and Mass Participation
Approaching Noninstrumental Choice
Methodological, But Not Ontological, Individualism
A Jukebox Model of Participation
Claiming Popularity
Horizontal Shielding of Fellow Participants
Horizontal Shielding of Competing Producers
Imposing a Cost of Participation
Idiom versus Motivation
Theoretical Frame 1: Choice and Doing
Responses to the Participation Paradox
Preliminary Conclusion
Theoretical Frame 2: Choice and Being
Expressive Motivation and Symbolic Utility
Operationalizing Expressive Choice
Soft Drinks and Presidents: The Rise of Expressive Campaigns
Marketing and Campaigning
Three Phases of Mass Appeals: Soft Drinks
Three Phases of Mass Appeals: Presidents
Shielding: The "Lennons" Problem
Expressive Utility and Momentum
The Model
Heterogeneous Preferences and Turnout
Discussion: Momentum
Instrumental Enhancement and Its Expressive Costs
Producer Interest and Producer Cost
Raising Benefit
Lowering Cost
Analytical Effects
Turnout and Negative Campaigning
Supply Constraints
Expressive Costs of Instrumental Enhancement
Expressive Momentum Strategies
Strategic Distortion of Participation Levels
"Visible" Participation
Expressive Essence
Comparative Statics
Nonequilibrium Optima and Groucho Equilibria
The Cost of Inducing Marginal Participation
Distortion Targets and Controlling Momentum
Cost Constraints
Profit Maximization versus Participant Maximization
Composition of Utility