Discovering the Soul of Service The Nine Drivers of Sustainable Business Success

ISBN-10: 0684845113

ISBN-13: 9780684845111

Edition: 1999

Authors: Leonard L. Berry

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Focusing on 14 companies that stand out from the pack, Berry identifies nine core values of sustainable success for any service organisation. The single most important factor is humane values.
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Book details

List price: $30.00
Copyright year: 1999
Publisher: Free Press
Publication date: 2/12/1999
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 9.75" long x 0.75" tall
Weight: 0.990

Dr. Leonard L. Berry holds the JCPenney Chair of Retailing Studies at Texas A&M University. A former National President of the American Marketing Association, he is the author of 13 books on services marketing and quality service.

Author's Note
Sustaining Success in Service Companies
Success-Sustaining Values
Leading with Values
Strategic Focus
Executional Excellence
Control of Destiny
Trust-Based Relationships
Investment in Employee Success
Acting Small
Brand Cultivation
Lessons from World-Class Service Companies
Interviewees and Other Contributors
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