Land of Desire Merchants, Power, and the Rise of a New American Culture

ISBN-10: 0679754113

ISBN-13: 9780679754114

Edition: 1994

Authors: William R. Leach, William Leach

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This monumental work of cultural history was nominated for a National Book Award. It chronicles America's transformation, beginning in 1880, into a nation of consumers, devoted to a cult of comfort, bodily well-being, and endless acquisition. 24 pages of photos.
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Book details

List price: $19.95
Copyright year: 1994
Publisher: Knopf Doubleday Publishing Group
Publication date: 9/6/1994
Binding: Paperback
Pages: 560
Size: 5.25" wide x 8.25" long x 1.25" tall
Weight: 1.342
Language: English

Introduction: The Land of Desire and the Culture of Consumer Capitalism
Strategies of Enticement
The Dawn of a Commercial Empire
Facades of Color, Glass, and Light
Fashion and the Indispensable Thing
Ali Baba's Lamp: Service for Private and Public Benefit
Circuits of Power
"Business Runs the World": Institutional Coalitions Behind the New Order
Wanamaker's Simple Life and the Moral Failure of Established Religion
Mind Cure and the Happiness Machine
Managing a Dream Culture: 1922-1932
"An Age of Consolidation": Goods, Money, and Mergermania
"Sell Them Their Dreams"
The Spectacles
Herbert Hoover's Emerald City and Managerial Government
Conclusion: Legacies
Abbreviations for Notes
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