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Brand New China Advertising, Media, and Commercial Culture

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ISBN-10: 0674047087

ISBN-13: 9780674047082

Edition: 2008

Authors: Jing Wang

List price: $32.00
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Book details

List price: $32.00
Copyright year: 2008
Publisher: Harvard University Press
Publication date: 4/10/2010
Binding: Paperback
Pages: 432
Size: 5.43" wide x 7.87" long x 1.02" tall
Weight: 1.034
Language: English

Preface
Introduction: Framing Chinese Advertising
Local Content
Positioning the New Modern Girl
The Synergy Buzz and TV Brands
Storytelling and Corporate Branding
Bourgeois Bohemians in China
Hello Moto: Youth Culture and Music Marketing
CCTV and Advertising Media
Notes
References
Acknowledgments
Index