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To Serve God and Wal-Mart The Making of Christian Free Enterprise

ISBN-10: 0674033221

ISBN-13: 9780674033221

Edition: 2009

Authors: Bethany Moreton

List price: $27.95
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Description:

In the decades after World War II, evangelical Christianity nourished Americarsquo;s devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the worldrsquo;s largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad.While industrial America was built by and for the urban North, rural Southerners comprised much of the labor, management, and consumers in the postwar service sector that raised the Sun Belt to national influence. These newcomers to the economic stage put down the plough to take up the bar-code scanner without ever passing through the assembly line. Industrial culture had been urban, modernist, sometimes radical, often Catholic and Jewish, and self-consciously international. Post-industrial culture, in contrast, spoke of Jesus with a drawl and of unions with a sneer, sang about Momma and the flag, and preached salvation in this world and the next.
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Book details

List price: $27.95
Copyright year: 2009
Publisher: Harvard University Press
Publication date: 5/31/2009
Binding: Hardcover
Pages: 392
Size: 6.25" wide x 9.50" long x 1.00" tall
Weight: 1.628
Language: English

Philip Mirowski is Carl Koch Professor of Economics and the History and Philosophy of Science at the University of Notre Dame.Bethany Moreton is Associate Professor of History and Women's Studies at the University of Georgia.

Prologue: From Populists to Wal-Mart Moms
Our Fathers' America
The Birth of Wal-Mart
Wal-Mart Country
The Family in the Store
Service Work and the Service Ethos
Revival in the Aisles
Servants unto Servants
Making Christian Businessmen
Evangelizing for Free Enterprise
Students in Free Enterprise
"Students Changing the World"
On a Mission: The Walton International Scholarship Program
Selling Free Trade
Epilogue: A Perfect Storm
Abbreviations in Notes
Notes
Acknowledgements
Index