Grocery Revolution The New Focus on the Consumer

Name: Grocery Revolution The New Focus on the Consumer
Price: 4.47 USD
Availability: InStock
ISBN: 9780673998804

ISBN-10: 0673998800

ISBN-13: 9780673998804

Edition: 1997

Authors: Barbara E. Kahn, Leigh M. McAlister

List price: $29.99

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This text, which takes only a few hours to read, is well worth the investment in both time and money. It provides a good introductory understanding of changing consumer behaviour and trends in managerial practice in the grocery industry.

Book details

List price: $29.99
Copyright year: 1997
Publisher: Prentice Hall PTR
Publication date: 1/22/1997
Binding: Paperback
Pages: 256
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.792
Language: English




Revolution in the Grocery Industry



Ravages of Change



The Broader Revolution



Evolution of the Packaged Goods Industry



Erosion of the Infrastructure Supporting Traditional Packaged Goods Marketing



The Market Adjusts



The Solution: Efficient Consumer Response



The Shape of the Future



Consumers' Grocery Shopping Behavior



How Do Consumers Decide Where to Purchase Groceries?



How Do Consumers Decide What Categories to Buy?



How Do Consumers Decide Which Brands to Buy Within a Product Category?



How Do Consumers Respond to Retailers' Merchandising, Pricing, and Promotional Strategies?