Public Relations Campaign Strategies Planning for Implementation
Edition: 2nd 1996 (Revised)
List price: $266.40
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $266.40
Copyright year: 1996
Publisher: Allyn & Bacon, Incorporated
Publication date: 1/7/1997
Size: 7.75" wide x 9.75" long x 1.25" tall
|Introduction to Public Relations Campaign Strategies|
|Building the Campaign Plan: The Research Stage|
|Introduction to Research for Campaign Planning|
|An Outline of Research Procedures|
|Steps in Survey Research|
|Research Cases and Problems|
|Building the Campaign Plan: The Adaption Stage|
|Adapting the Campaign to the Organizational Culture|
|Adaptation in the Campaign Plan|
|The Adaptation Plan; Cases and Problems|
|Building the Campaign Plan: The Strategy Stage|
|Graphics in the Public Relations Campaign|
|Developing the Campaign|
|Implementation Strategy Cases|
|Building the Campaign Plan: The Evaluation Stage|
|Presenting and Implementing the Plan|
|Preparing and Making the Campaign Plan Presentation|
|Implementation: Executing the Campaign Plan|