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| Introduction | |
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| About the Second Edition | |
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| It's All About Storytelling | |
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| Wait, You're a Professional Blogger? | |
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| How to Use This Book | |
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| Beginning the Story: Blogging Then and Now | |
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| A Brief History of Blogging | |
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| The Blog Heard Round the World: Blogging Gets Mainstream Attention | |
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| Blogging Comes into Its Own | |
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| Culture of Sharing, Connecting, and Caring | |
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| Blogs, Society, and the News | |
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| Gaze into the Looking Glass and the Future of Blogging | |
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| Summary | |
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| Installing and Setting Up Your First Blog | |
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| Starting Your First Blog | |
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| Choosing a Topic for Your Blog. | |
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| Picking a Name for Your Blog | |
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| Choosing a Domain Name | |
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| Choosing a Blog Engine | |
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| Getting Started | |
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| Signing Up for a Blog on WordPress.com | |
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| Setting Up a Self-Hosted Blog | |
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| Touring Your Blog's Dashboard | |
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| Content Block: Posts, Media, Links, Pages, and Comments | |
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| Administration Block: Appearance, Plugins, Users, Tools, and Settings | |
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| Tweaking Your Blog Setup | |
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| Tweaking and Tuning a WordPress.com Blog | |
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| Setting Good Permalinks | |
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| Antispam | |
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| SEO Tuning | |
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| Categories and Tags | |
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| Blogrolls | |
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| Comments and Trackbacks | |
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| Security | |
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| About Page | |
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| Themes and Colors | |
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| Tracking Your Blog's Stats | |
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| Summary | |
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| Creating Content for Your Blog | |
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| Turning an Idea for a Blog into Blog Posts | |
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| Capture Inspiration Whenever and Wherever It Strikes | |
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| Finding Your "Voice" | |
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| To Anonymously Blog or Not: The Line Between Public and Private. | |
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| Write Until You've Said Your Piece | |
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| If You Post It, They Will Come: Posting Frequency Answered | |
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| Your First Post | |
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| Drinking from the Information Fire Hose: Using the Internet to Power Your Posts | |
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| Other Bloggers | |
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| "Real" World | |
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| Reader Comments | |
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| Writing with Search Engines in Mind | |
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| Keywords | |
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| Writing for Search Engines | |
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| Categories and Tags | |
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| Summary | |
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| Building a Community Around Your Blog | |
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| Encouraging Comments and Discussion | |
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| Commenting on Other Blogs | |
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| Spam, Trolls, and Other Vermin: The Comments You Don't Want | |
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| Spam | |
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| Trolls and Other Vermin | |
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| Finding Other Blogs in Your Niche | |
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| Linking to Other Blogs | |
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| Connecting with Other Bloggers | |
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| Twitter | |
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| Facebook, Google+, and Other Social Networks | |
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| Summary | |
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| Creating a Personal Blog with WordPress.com | |
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| Getting Started with WordPress.com | |
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| Creating Your Account | |
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| Key WordPress.com Settings and Configuration | |
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| Themes and Customizations | |
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| Focus on the Content--What to Put in a Personal Blog | |
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| Writing | |
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| Privacy | |
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| Comments | |
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| Multimedia | |
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| Pictures | |
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| Adding Videos to Your Posts | |
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| Growing with WordPress.com | |
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| Summary | |
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| Creating a Business Blog | |
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| Content | |
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| Writing | |
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| Privacy | |
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| Comments | |
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| Blogging Policies | |
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| Multimedia | |
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| Pictures | |
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| Podcasting | |
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| Video | |
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| Building and Hosting Your Business Blog | |
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| Choosing a Template for Your Business Blog | |
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| Stats | |
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| Summary | |
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| Creating a Website | |
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| Isn't This a Blogging Book? | |
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| Blog Engines to Run Websites | |
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| Blogs Are the New Websites | |
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| Let Technology Help You | |
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| It's About the Content | |
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| Does a Website Have to Have a Blog, Too?. | |
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| Getting Started: Technology | |
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| Domain Name | |
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| Host | |
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| Platform | |
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| Getting Started: Content | |
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| Story | |
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| Sections | |
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| Required Content | |
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| Getting Started: Installing WordPress and Other Key Components | |
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| Installing WordPress | |
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| Installing Plugins | |
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| Recommended Plugins | |
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| Installing Themes | |
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| What Will the Home Page Be? | |
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| Static | |
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| Modular | |
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| Choosing and Customizing Your Theme | |
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| Headers | |
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| Backgrounds | |
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| Menus | |
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| Widgets | |
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| Choosing Content for Your Website | |
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| Post or Page | |
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| Categories and Tags | |
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| Images | |
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| Multimedia | |
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| Documents | |
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| Final Touches | |
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| Measuring Your Success | |
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| Search Engines | |
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| Maintaining | |
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| Summary | |
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| Creating a Visual Artist's Portfolio Blog | |
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| What Makes for Good Content on a Portfolio Blog | |
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| Picking the Right Tool for the Job | |
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| WordPress.com | |
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| DIY or Self-Hosted Blogs | |
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| How Do I Choose Between WordPress.com and DIY? | |
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| Making a Site a Site | |
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| Picking a Good Theme for a Portfolio Blog | |
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| Plugins for Portfolio Blogs | |
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| Pulling It All Together | |
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| Gathering, Exporting, and Presenting Pictures | |
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| Final Word on Content | |
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| Summary | |
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| Blogging with Tumblr | |
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| Why Tumblr and Not Others? | |
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| Getting Started with Tumblr | |
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| Creating a Blog | |
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| Tumblr Versus WordPress | |
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| Summary | |
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| Creating a Multimedia Blog | |
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| All About Audio and Video Content | |
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| Podcast Gear | |
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| Recording Your First Podcast | |
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| Laying Down the Main Track | |
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| Podcast Editing Basics | |
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| Adding Audio Tracks | |
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| Fades | |
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| Podsafe Music | |
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| Exporting to MP3 | |
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| Video Gear | |
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| Recording Your First Video Blog | |
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| Video Editing Basics | |
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| Exporting, Compression, and Video Formats | |
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| Resolutions | |
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| Where and How to Host Your Podcast or Video Blog | |
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| Posting Podcasts and Video to Your Blog | |
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| Submitting Your Show to iTunes | |
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| Summary | |
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| Making Money Through Your Blog | |
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| Nuts and Bolts of Making Money from Blogs | |
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| Making Money Directly | |
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| Making Money Indirectly | |
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| Final Word on Ads | |
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| Pulling It Together on Your Blog | |
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| Ad Codes 101 | |
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| Optimizing Your Blog's Template | |
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| Tracking Your Performance | |
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| Summary | |
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| Index | |