Sams Teach Yourself Google Analytics in 10 Minutes
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Description: Google Analytics is a free service offered by Google that generates detailed statistics about website visitors. This book offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to quickly and easily use Google Analytics.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $14.99
Copyright year: 2011
Publisher: Pearson Education
Publication date: 7/8/2010
Size: 5.50" wide x 8.50" long x 0.50" tall
|A 10-Minute Guide to Web Analytics|
|Creating a Google Analytics Account|
|Adding Google Analytics to Your Website|
|Using the Google Analytics Dashboard|
|Customizing Data in the Dashboard|
|Analyzing Traffic Sources|
|Analyzing Top Content|
|Tracking AdSense Performance|
|Viewing the Site Overlay Report|
|Tracking AdWords Traffic|
|Measuring Site Search Usage|
|Setting Up Goals and Funnels|
|Using Event Tracking|
|Creating Custom Reports|
|Customizing the Google Analytics Tracking Code|
|Creating User-Defined Visitor Types|
|Filtering Out Internal Traffic|
|Tracking Error Pages and Broken Links|
|Tracking File Downloads|
|Tracking Full Referring URLs|
|Identifying Poorly Performing Pages|
|Fixing Problem Pages with Website Optimizer|