Sams Teach Yourself Google Analytics in 10 Minutes

Name: Sams Teach Yourself Google Analytics in 10 Minutes
Price: 6.63 USD
Availability: InStock
ISBN: 9780672333200

ISBN-10: 0672333201

ISBN-13: 9780672333200

Edition: 2011

Authors: Michael Miller

List price: $14.99

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Google Analytics is a free service offered by Google that generates detailed statistics about website visitors. This book offers straightforward, practical answers for fast results. By working through the 10-minute lessons, you learn everything you need to know to quickly and easily use Google Analytics.

Book details

List price: $14.99
Copyright year: 2011
Publisher: Pearson Education
Publication date: 7/8/2010
Binding: Paperback
Pages: 240
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.550
Language: English



Introduction



A 10-Minute Guide to Web Analytics



Creating a Google Analytics Account



Adding Google Analytics to Your Website



Using the Google Analytics Dashboard



Customizing Data in the Dashboard



Tracking Visitors



Analyzing Traffic Sources



Analyzing Top Content



Tracking AdSense Performance



Viewing the Site Overlay Report



Tracking AdWords Traffic



Tracking Ecommerce



Measuring Site Search Usage



Setting Up Goals and Funnels



Using Event Tracking



Creating Custom Reports



Filtering Data



Customizing the Google Analytics Tracking Code



Creating User-Defined Visitor Types



Filtering Out Internal Traffic



Tracking Error Pages and Broken Links



Tracking File Downloads



Tracking Full Referring URLs



Identifying Poorly Performing Pages



Fixing Problem Pages with Website Optimizer


Index