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Small Business Handbook A Comprehensive Guide to Starting and Running Your Own Business

ISBN-10: 0671881086

ISBN-13: 9780671881085

Edition: Revised 

Authors: Irving Burstiner

List price: $18.00
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Book details

List price: $18.00
Publisher: Touchstone
Publication date: 1/5/1994
Binding: Paperback
Pages: 368
Size: 8.66" wide x 11.02" long
Weight: 1.892
Language: English

Preface
Making the Decision
What It Takes to Succeed in Your Own Business
How to Choose the Right Business for You
Starting-Up Issues
Customer Targeting: How to Optimize Your Chances for Success
How to Join the Business Community
How to Estimate Your Financial Needs
Finding the Right Location
Managing the Business Organization
An Introduction to Small Business Management
The Management of Human Resources
Leadership in Management
Production Management
Production: Processes and Plant
Manufacturing: Inventory and Materials
Marketing Basics
Marketing and Product/Service Management
The Management of Prices
Promotion Management
Distribution Management
Marketing Research
Financial Management of the Small Firm
Managing the Company's Finances - I
Managing the Company's Finances - II
How to Protect Your Business
Legal Aspects and Tax Pointers for the Small Company
Legal Aspects for the Small Firm
Taxation and Your Business
Improving the New Business Operation
Improving Results in Your Manufacturing Plant
Improving Results in Your Wholesale Business
Improving Results in Your Retail Store
Improving Results in Your Service Business
The Future of Your Business
Growth and Continuity
Index