Skip to content

Medium Is the Message

Spend $50 to get a free DVD!

ISBN-10: 0671689975

ISBN-13: 9780671689971

Edition: 11th

Authors: Marshall McLuhan, Quentin Fiore

List price: $10.00
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Customers also bought

Book details

List price: $10.00
Edition: 11th
Publisher: Touchstone
Publication date: 12/15/1989
Binding: Paperback
Pages: 160
Size: 5.50" wide x 9.25" long x 0.50" tall
Weight: 0.550
Language: English

A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its rapid-fire format, mixing programs and advertisements, conveyed as much as---or more than---any single broadcast element. McLuhan grew up in the prairie country of the Canadian West and studied English at the University of Manitoba and Cambridge University. As television entered a period of huge growth during the 1950's, McLuhan, then a college professor, became interested in advertising. He thought of…