Creating a Winning E-Business

Name: Creating a Winning E-Business
Price: 7.98 USD
Availability: InStock
ISBN: 9780619217426

ISBN-10: 0619217421

ISBN-13: 9780619217426

Edition: 2nd 2006 (Revised)

Authors: H. Albert Napier, Ollie N. Rivers, Stuart W. Wagner, J. B. Napier, Philip Judd

List price: $145.95

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Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.coms Associates program) is featured and all chapters are updated to reflect…

Book details

List price: $145.95
Edition: 2nd
Copyright year: 2006
Publisher: Course Technology
Publication date: 12/22/2005
Binding: Paperback
Pages: 464
Size: 7.40" wide x 9.21" long x 0.67" tall
Weight: 1.540
Language: English

H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years.




Understanding the New Internet Economy



Defining Your E-Business Idea



Traditional and Electronic Payment Methods



Creating an E-Business Plan



Getting Your E-Business Off the Ground



Building Your E-Business



Designing an E-Business Web Site



Defining Security Issues



Understanding Back-End Systems



Launching Your E-Business



Creating a Web Site with Microsoft FrontPage