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Managerial Economics Markets and the Firm

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ISBN-10: 0618988629

ISBN-13: 9780618988624

Edition: 2nd 2012 (Revised)

Authors: William Boyes

List price: $324.95
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Description:

Boyes introduces readers to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, MANAGERIAL ECONOMICS examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics. MANAGERIAL ECONOMICS departs from convention to illustrate the role of economic intuition in making sound business decisions. While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by…    
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Book details

List price: $324.95
Edition: 2nd
Copyright year: 2012
Publisher: Cengage South-Western
Publication date: 1/1/2011
Binding: Hardcover
Pages: 432
Size: 8.00" wide x 10.00" long x 1.00" tall
Weight: 2.090
Language: English

Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the…    

Introduction: Economics and Management
The Power of Markets
The Prime Directive
The Theory of the Firm?
Performance
Strategic Formulation of Economic Profit
Demand
Costs
Profit Maximization
Mechanics of Profit Maximization
Revenue Management: Price Strategies
Organization and Corporate Culture
Minimizing Costs: Capital
Personnel and Compensation
The Knowledge Economy
The Grabbing Hand
Internal Markets
Strategy Myths
Strategic Behavior: The Application of Games
Strategy