Marketing 2008

Name: Marketing 2008
Price: 8.84 USD
Availability: InStock
ISBN: 9780618799701

ISBN-10: 0618799702

ISBN-13: 9780618799701

Edition: 14th 2008

Authors: William M. Pride, O. C. Ferrell

List price: $335.95

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Description:

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives.…

Book details

List price: $335.95
Edition: 14th
Copyright year: 2008
Publisher: CENGAGE Learning
Publication date: 1/26/2007
Binding: Hardcover
Pages: 768
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.048
Language: English




Marketing Strategy And Customer Relationships



An Overview of Strategic Marketing



Planning, Implementing, and Controlling Marketing Strategies



Environmental Forces, Social Responsibility, And Ethics



The Marketing Environment



Social Responsibility and Ethics in Marketing



Markets And Customer Behavior



Consumer Buying Behavior



Business Markets and Buying Behavior



Reaching Global Markets



Using Technology, Information, And Target Market Analysis



E-Marketing and Customer Relationship Management



Marketing Research and Information Systems



Target Markets: Segmentation, Evaluation, and Positioning



Productdecisions



Product Concepts



Developing and Managing Products



Branding and Packaging



Services Marketing



Distribution Decisions



Marketing Channels and Supply Chain Management



Wholesaling and Physical Distribution



Retailing and Direct Marketing



Promotion Decisions



Integrated Marketing Communications



Advertising and Public Relations



Personal Selling and Sales Promotion



Pricing Decisions



Pricing Concepts



Setting Prices


Appendices



Careers in Marketing



Financial Analysis in Marketing



Sample Marketing Plan