Skip to content

Marketing Grundlagen und Instrumente

Spend $50 to get a free DVD!

ISBN-10: 061879963X

ISBN-13: 9780618799633

Edition: 14th 2008

Authors: William M. Pride, O. C. Ferrell

List price: $232.95
Blue ribbon 30 day, 100% satisfaction guarantee!
what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!


Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materialsand Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples,Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and the latest e-commerce models, the authors connect marketing to students' personal lives.…    
Customers also bought

Book details

List price: $232.95
Edition: 14th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 1/29/2007
Binding: Paperback
Pages: 768
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.344
Language: English

Marketing Strategy and Customer Relationships
An Overview of Strategic Marketing
Planning, Implementing, and Controlling Marketing Strategies
Environmental Forces, Social Responsibility, and Ethics
The Marketing Environment
Social Responsibility and Ethics in Marketing
Markets and Customer Behavior
Consumer Buying Behavior
Business Markets and Buying Behavior
Reaching Global Markets
Using Technology, Information, and Target Market Analysis
E-Marketing and Customer Relationship Management
Marketing Research and Information Systems
Target Markets: Segmentation, Evaluation, and Positioning
Product Concepts
Developing and Managing Products
Branding and Packaging
Services Marketing
Distribution Decisions
Marketing Channels and Supply Chain Management
Wholesaling and Physical Distribution
Retailing and Direct Marketing
Promotion Decisions
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Pricing Decisions
Pricing Concepts
Setting Prices
Careers in Marketing
Financial Analysis in Marketing
Marketing Plan