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Business

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ISBN-10: 0618753141

ISBN-13: 9780618753147

Edition: 9th 2008

Authors: William M. Pride, Robert Hughes, Jack Kapoor

List price: $196.95
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Description:

The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student…    
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Book details

List price: $196.95
Edition: 9th
Copyright year: 2008
Publisher: Cengage South-Western
Publication date: 12/27/2006
Binding: Paperback
Pages: 832
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.652
Language: English

Note: Each chapter concludes with ""Return to Inside Business,"" a Chapter Review, a Journal Exercise, ""Building Skills for Career Success,"" and a Prep Test
The Environment of Business
Exploring the World of Business and Economics Inside Business:Frito-Lay Competes in a Healthy Way Your Future in the Changing World of Business
Business: A Definition
Types of Economic Systems Measuring Economic Performance
Types of Competition American Business Today Video Case
Stonyfield Far