Fundamentals of Contemporary Business Communication
Edition: 2nd 2007
List price: $202.95
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Description: "Fundamentals of Contemporary Business Communication" distills the basic concepts of successful business communication, placing significant emphasis on grammar and mechanics. The author's hands-on approach--including the unique 3Ps (problem, process, product) model--connects topics, examples, and exercises to the modern workplace. "Fundamentals" combines the traditional textbook format with a workbook, allowing students to immediately test, apply, and reinforce the basics of business communication. The Second Edition continues the author's integrated approach to grammar and mechanics. "Language Arts" topics appear in every third chapter to introduce or review the basic rules of usage. Part VI of the text includes five modules: "Sentence Structure; Business-Style Punctuation; Verbs and Subject-Verb Agreement; Using Pronouns, Adjectives, and Adverbs;" and "Mechanics in Business Writing." These modules are close to chapter length and are more thorough than the brief reference manuals that appear in other texts."New!" Chapter-opening "On the Job" interviews reinforce the importance of effective business communication in the workplace. These interviews feature managers from a range of organizations, including Monster.com; World Wrestling Entertainment, Inc.; and The Nucon Group."New!" "Communication Snapshots" present up-to-date facts about business communication in the real world, such as information on employer expectations for written communication skills, the growing importance of communicating effectively with non-native English speakers, and grammar errors that executives find most distracting."New!" "Communication Objectives" appear in the margins to identify relevant discussionsand to highlight the appropriate summary points and end-of-chapter exercises."New!" The five grammar modules from the previous edition now appear at the end of the text in Part IV. This reference manual is detailed and complete enough to help students review and strengthen their punctuation, usage, and writing skills.Activities and end-of-chapter exercises that follow the 3Ps model guide students through the assessment of a "problem" or a typical business scenario involving effective communication, the "process" of determining how to respond to the situation, and the final "product"--such as an e-mail or memo--created in response.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $202.95
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 2/15/2006
Size: 8.00" wide x 10.75" long x 0.50" tall
|Foundations of Business Communication|
|Understanding Business Communication|
|Contemporary Issues in Business Communication|
|Interpersonal Communication Skills|
|Developing Your Business Writing Skills|
|The Writing Process|
|Revising Your Writing|
|Routine Letters, Memos, and E-Mail Messages|
|Persuasive Letters, Memos, and E-Mail Messages|
|Bad-News Letters, Memos, and E-Mail Messages|
|Business Report Writing|
|Planning the Business Report and Managing Data|
|Writing the Business Report|
|Oral and Employment Communication|
|Making Oral Presentations|
|Appendix: Developing Your Business English Skills|
|Verbs and Subject-Verb Agreement|
|Using Pronouns, Adjectives, and Adverbs|
|Mechanics in Business Writing|