Fundamentals of Contemporary Business Communication

ISBN-10: 0618645179

ISBN-13: 9780618645176

Edition: 2nd 2007

Authors: Scot Ober

List price: $202.95
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"Fundamentals of Contemporary Business Communication" distills the basic concepts of successful business communication, placing significant emphasis on grammar and mechanics. The author's hands-on approach--including the unique 3Ps (problem, process, product) model--connects topics, examples, and exercises to the modern workplace. "Fundamentals" combines the traditional textbook format with a workbook, allowing students to immediately test, apply, and reinforce the basics of business communication. The Second Edition continues the author's integrated approach to grammar and mechanics. "Language Arts" topics appear in every third chapter to introduce or review the basic rules of usage. Part VI of the text includes five modules: "Sentence Structure; Business-Style Punctuation; Verbs and Subject-Verb Agreement; Using Pronouns, Adjectives, and Adverbs;" and "Mechanics in Business Writing." These modules are close to chapter length and are more thorough than the brief reference manuals that appear in other texts."New!" Chapter-opening "On the Job" interviews reinforce the importance of effective business communication in the workplace. These interviews feature managers from a range of organizations, including; World Wrestling Entertainment, Inc.; and The Nucon Group."New!" "Communication Snapshots" present up-to-date facts about business communication in the real world, such as information on employer expectations for written communication skills, the growing importance of communicating effectively with non-native English speakers, and grammar errors that executives find most distracting."New!" "Communication Objectives" appear in the margins to identify relevant discussionsand to highlight the appropriate summary points and end-of-chapter exercises."New!" The five grammar modules from the previous edition now appear at the end of the text in Part IV. This reference manual is detailed and complete enough to help students review and strengthen their punctuation, usage, and writing skills.Activities and end-of-chapter exercises that follow the 3Ps model guide students through the assessment of a "problem" or a typical business scenario involving effective communication, the "process" of determining how to respond to the situation, and the final "product"--such as an e-mail or memo--created in response.
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Book details

List price: $202.95
Edition: 2nd
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 2/15/2006
Binding: Paperback
Pages: 464
Size: 8.00" wide x 10.75" long x 0.50" tall
Weight: 3.476
Language: English

Preliminary Contents
Foundations of Business Communication
Understanding Business Communication
Contemporary Issues in Business Communication
Interpersonal Communication Skills
Developing Your Business Writing Skills
The Writing Process
Revising Your Writing
Routine Letters, Memos, and E-Mail Messages
Persuasive Letters, Memos, and E-Mail Messages
Bad-News Letters, Memos, and E-Mail Messages
Business Report Writing
Planning the Business Report and Managing Data
Writing the Business Report
Oral and Employment Communication
Making Oral Presentations
Employment Communications
Appendix: Developing Your Business English Skills
Sentence Structure
Business-Style Punctuation
Verbs and Subject-Verb Agreement
Using Pronouns, Adjectives, and Adverbs
Mechanics in Business Writing
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