Fundamentals of Contemporary Business Communication

Name: Fundamentals of Contemporary Business Communication
Price: 3.96 USD
Availability: InStock
ISBN: 9780618645176

ISBN-10: 0618645179

ISBN-13: 9780618645176

Edition: 2nd 2007

Authors: Scot Ober

List price: $202.95

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Description:

"Fundamentals of Contemporary Business Communication" distills the basic concepts of successful business communication, placing significant emphasis on grammar and mechanics. The author's hands-on approach--including the unique 3Ps (problem, process, product) model--connects topics, examples, and exercises to the modern workplace. "Fundamentals" combines the traditional textbook format with a workbook, allowing students to immediately test, apply, and reinforce the basics of business communication. The Second Edition continues the author's integrated approach to grammar and mechanics. "Language Arts" topics appear in every third chapter to introduce or review the basic rules of usage. Part…

Book details

List price: $202.95
Edition: 2nd
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 2/15/2006
Binding: Paperback
Pages: 464
Size: 8.00" wide x 10.75" long x 0.50" tall
Weight: 1.980
Language: English



Preliminary Contents



Foundations of Business Communication



Understanding Business Communication



Contemporary Issues in Business Communication



Interpersonal Communication Skills



Developing Your Business Writing Skills



The Writing Process



Revising Your Writing



Correspondence



Routine Letters, Memos, and E-Mail Messages



Persuasive Letters, Memos, and E-Mail Messages



Bad-News Letters, Memos, and E-Mail Messages



Business Report Writing



Planning the Business Report and Managing Data



Writing the Business Report



Oral and Employment Communication



Making Oral Presentations



Employment Communications



Appendix: Developing Your Business English Skills



Sentence Structure



Business-Style Punctuation



Verbs and Subject-Verb Agreement



Using Pronouns, Adjectives, and Adverbs



Mechanics in Business Writing