Successful Writing at Work

ISBN-10: 0618593705

ISBN-13: 9780618593705

Edition: 8th 2007

Authors: Philip C. Kolin

List price: $141.95 Buy it from $1.79
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This respected market leader offers students a comprehensive, practical introduction to workplace writing that prepares them for a range of communication tasks. An abundance of real-world examples and problems, as well as an accessible writing style and detailed guidelines set this text apart. Through four logically sequenced sections, the author guides students from exploring simple business communications to conducting research, documenting sources, and tackling advanced tasks such as proposals and oral presentations. With each new task, the author prepares students to become effective problem solvers at work, learning to select the best communication tools to accomplish their goals. The Eighth Edition features a new, more contemporary and open design as well as updated topical coverage. In addition, new guidelines, case studies, model reports, and exercises make the discussion of occupational writing more current than ever. Integrated web sites accompany the text, providing students with dynamic learning opportunities and instructors with enhanced teaching options. New and expanded coverage of globalization modernizes the discussion of workplace writing with information on writing for the global marketplace, a section on international business correspondence, and a feature on using appropriate visuals for international audiences. New Chapter 8, "Doing Research for School and On the Job," provides innovative, practical advice on how researchfrom primary and secondary research to using periodical databases and doing research on the Internet is used in both academic and professional settings. Updated technology coverage includes an expanded section on collaborating online, an enhanced section on online reacute;sumeacute;s, completely rewritten technology and research coverage, and new/updated Tech Notes throughout the book. New annotations walk students through sample documents that include letters, memos, e-mails, reacute;sumeacute;s, proposals, short reports, and the PowerPoint presentation. The integrated technology package features greatly expanded resources for students and instructors, including topical quizzes, technology and globalization activities, PowerPoint slides, additional case studies, and an online Instructor's Guide.
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Book details

List price: $141.95
Edition: 8th
Copyright year: 2007
Publisher: CENGAGE Learning
Publication date: 2/24/2006
Binding: Paperback
Pages: 784
Size: 7.50" wide x 9.50" long x 1.50" tall
Weight: 2.398
Language: English

Philip C. Kolin, the University Distinguished Professor of English at the University of Southern Mississippi for nearly 30 years, teaches courses in composition, business and technical writing, literature, and drama. He has served as editor of two major scholarly journals and as founding co-editor of STUDIES IN AMERICAN DRAMA (1945-present). He received the Conference of Learned Journals award for the best new journal. In addition, he was also named Southern Mississippi's first Distinguished Professor in the Humanities. Dr. Kolin has published almost 30 books and 200 scholarly articles covering a variety of subjects, including writing, drama, linguistics, and folklore. He also has written a book and articles on professional writing for nurses and lawyers and has conducted workshops on technical writing. He received his Ph.D. from Northwestern University.

Preliminary Contents
Note: Each chapter concludes with a Revision Checklist and Exercises
Getting Started: Writing and Your Career
Writing--An Essential Job Skill
Writing for the Global Marketplace
Four Keys to Effective Writing
Characteristics of Job-Related Writing
Ethical Writing in the Workplace Sucessful
Employees Are Successful Writers
The Writing Process at Work
What Writing Is and Is Not
Researching Planning
Drafting Revising Editing
Collaborative Writing and Meetings at Work
Teamwork Is Crucial to Business Success
Advantages of Collaborative
Writing Collaborative
Writing and the Writing Process
Guidelines for Successful Group
Writing Sources of Conflict in Group
Dynamics and How to Solve Them Models for Collaboration
Evolution of a Collaboratively
Written Document Collaborating
Online Meetings
Writing Memos, Faxes, and Emails
What Memos, Faxes, and Emails
Have in Common Memos
Writing Letters: Some Basics for Audiences Worldwide
Letters in the Age of the Internet Letter
Formats Parts of a Letter
Organizing the Body of a Business Letter
Making a Good Impression on Your Reader
Using the Most Effective Language in Your Letters
Guidelines for Printing Your Letter
International Business Correspondence
Types of Business Letters
Types of Letters
Inquiry Letters
Special Request Letters
Sales Letters: Some Preliminary Guidelines
The Four A's of Sales Letters
Customer Relations Letters
Sending Letter-Quality Messages: Final Advice to Seal Your Success
How to Get a Job: Reacute;sumeacute;s, Letters, Applications, and Interviews
Steps the Employer Takes to Hire
Steps to Follow to Get Hired
Analyzing Your Strengths
Looking in the Right Places for a Job
Preparing a Dossier
Preparing a Reacute;sumeacute;
The Online Reacute;sumeacute;
Letters of Application
Going to an Interview
Accepting or Declining a Job Offer
Gathering and Summarizing Information
Doing Research for School and on the Job
The Research Process
Types of Research
Primary Research
Secondary Research
Periodical Databases
Finding Reference Materials
Government Documents
Doing Internet Research
Evaluating Web Sites
Note Taking Conclusion
Documenting Sources
The Whys and Hows of Documentation
Parenthetical Documentation
Preparing an MLA Works Cited List Using MLA
In-Text Documentation
Sample Entries for an MLA Works Cited
List Preparing an APA
Reference List Using APA
In-text Documentation
Sample Entries for an APA Reference List
The Chicago Numbered Note
Style of Documentation
Other Ways to Document in Scientific and Technical Writing
Sample Research Paper tUsing MLA
In-Text Documentation
Summarizing Material
The Importance of Summaries in Business
Contents of a Summary
Preparing a Summary
Executive Summaries
Evaluative Summaries
Abstracts Writing Successful News Releases
Preparing Documents and Visuals
Designing Clear Visuals
The Purpose of Visuals
Two Categories of Visuals
Tables Figures Using Visuals
Ethically Using Appropriate
Visuals for International Audiences
Designing Successful Documents and Web Sites Organizing
Information Visually
Characteristics of Effective Design
Tools for Designing Your Documents
Desktop Publishing Before Choosing a Design
The ABCs of Print Document Design
Poor Document Design: What Not to Do Four Rules of Effective Page
Design Writing for and Designing Web Sites
Writing Instructions
Instructions and Your Job
Why Instructions Are Important
The Variety of Instructions: A Brief Overview
Assessing and Meeting Your Audience's Needs
The Process of Writing Instructions
Using the Right Style
Using Visuals Effectively
The Five Parts of Instructions
Model of Full Set of Instructions
Writing Procedures for Policies and Regulations
Some Final Advice
Writing Winning Proposals
Writing Successful Proposals
Proposals are Persuasive
Plans Proposals
Frequently Are Collaborative Efforts
Types of Proposals
Guidelines for Writing a Successful Proposal
Internal Proposals
Sales Proposals
Proposals for Research Papers and Reports
A Final Reminder
Writing Effective Short Reports
Types of Short Reports
Guidelines for Writing Short Reports
Periodic Reports
Sales Reports
Progress Reports
Trip/Travel Reports
Test Reports
Incident Reports
Short Reports: Some Final Thoughts
Writing Careful Long Reports
How a Long Report
Differs from a Short Report
The Process of Writing a Long Report
Parts of a Long Report
A Model Long Report
Final Words of Advice about Long Reports
Making Successful Presentations at Work
Types of Presentations at Work
Informal Briefings Formal Presentations
Analyzing Your Audience
The Parts of a Formal Presentation
Presentation Software
Non-Computerized Presentations
Rehearsing Your Presentation
Delivering Your Presentation
Evaluating Presentations
A Writer's Brief Guide to Paragraphs, Sentences, and Words
Paragraphs Sentences Words
Proofreading Marks
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