Internet Marketing Foundations and Applications
Edition: 2nd 2006
List price: $267.95
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Description: Siegel offers a comprehensive textbook--complemented by extensive online support--for the fastest growing section of the curriculum across the country. Complete integration of print and web components allows the accompanying site to act as an extension of the text. Interactive cases, project-based activities, and new content is regularly updated by the author.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $267.95
Copyright year: 2006
Publisher: Cengage South-Western
Publication date: 6/6/2005
Size: 7.68" wide x 9.33" long x 0.71" tall
|AnIntroduction to the Internet and the Environment of Internet Marketing|
|A Marketing Perspective in the Internet Age|
|Internet Fundamentals: Operations, Management, the Web, and Wireless|
|Identifying Internet Users|
|Taking Marketing to the Net|
|Legal and Ethical Issues|
|Privacy and Security Concerns|
|Taking Internet Marketing International|
|Information for Competitive Marketing Advantage|
|Taking Marketing Research to the Net|
|Using Data Tools to Enhance Performance|
|The Internet Marketing Mix|
|Product in the Internet Marketing Mix|
|Price in the Internet Marketing Mix|
|Place in the Internet Marketing Mix|
|Promotion in the Internet Marketing Mix|
|Internet Marketing Action Plans|
|The Web Marketing Plan|
|Marketing Site Development: Content, Design, and Construction|