Public Opinion in the 21st Century Let the People Speak?

ISBN-10: 0618376208

ISBN-13: 9780618376209

Edition: 2006

List price: $149.95
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This text provides a comprehensive and concise introduction to the study of public opinion. A unifying theme explains public opinion as a communication between the constituency and the government. Public Opinion in the 21st Century also evaluates the quality of public beliefs and describes how Americans relate their opinions to political leaders, answering important questions such as, Whose voices are heard? To what effect? In keeping with the framework of the New Directions series, this text also includes a strong active learning focus. Each Part has at least one Interactive Learning Exercise such as simulations, data analysis activities, and group research assignments.
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Book details

List price: $149.95
Copyright year: 2006
Publisher: Wadsworth
Publication date: 9/29/2005
Binding: Paperback
Pages: 448
Size: 6.50" wide x 9.00" long x 0.75" tall
Weight: 1.298
Language: English

Note: Each chapter includes a Conclusion, Suggested Reading, and Notes
A Decent Respect to the Opinions of Mankind
What is Public Opinion?
Public Opinion in Practice
The Approach of this Book
The People Speak: Public Opinion and the Democratic Dialogue
Public Opinion and the Democratic Dilemma
Recent Views on the Role of Public Opinion
Measuring Public Opinion: Survey Research
Types of Surveys Cross-Sectional Surveys versus Panel Studies
The Population and the Sample Probability
Sampling and Randomness
How Samples Can Be Biased Questions and the Questionnaire
Sampling Error and Other Errors
Advantages and Disadvantages of Survey Research
Two Variants of Survey Research
Who Conducts Public Opinion Research?
A Crisis in Survey Research?
Interactive Learning Exercise: Gathering Survey Research Data
Measuring Public Opinion: Other Methods
Other Quantitative Methods
Qualitative Methods
Informal Ways to Measure Public Opinion
Interactive Learning Exercise: Analysis of Community Opinion
The Context of Public Opinion
Organizing Public Opinion Party identification Ideology
Self-Placement on the Liberal-Conservative Continuum
The Relationship Between Party Identification and Ideology
Interactive Learning Exercise: Classifying Students Along the Liberal-Conservative Continuum
Sources of Public Opinion: Political Socialization
The Significance of Political Socialization
The Socialization Process Agents of Socialization
Adult Socialization
The Mass Media and Public Opinion
The Importance of the Media to the Public and Democracy
Media Impact on Public Opinion: How Great?
Media in the Democratic Dialogue: Covering Public Opinion
The Democratic Dilemma and the Relationship Between the Media and the Public
Voices of the People: Public Opinions on Political Matters
Historical Development of Political Issues
The Four Issue Domains Why Opinions Change
Public Opinion Today Income: Economic and Social Welfare Issues
Gender and the Gender Gap
Race and Racial Issues
Is There a "Principle-Implementation Gap" Among Whites?
The Issue Domains
Today and the American Party System
Interactive Learning Exercise: Analyzing Public Opinion
The People Speak: Expressing Public Opinion in Practice
Speaking Up: The People
Tell the Government
What They Think
Types of Political Engagement and Participation
Political Engagement and Participation by Groups
Participants' Opinions versus Nonparticipants' Opinions
Interactive Learning Exercise: Political Socialization and Political Participation
The Government Listens: Taking the Pulse of the People
The History of Polling
Uses of Political Polling and Focus Groups
Interactive Learning Exercise: Analysis of Opinions on Drunk Driving
Listening to the People?
Government Responsiveness to Public Opinion
Should Government Listen?
The Democratic Dilemma
The Political Capacity of the Public
The Case Against the Public (or the Incompetent Public)
The Rebuttal: The Rational Public
Public Support for Democracy
Interactive Learning Exercise: Test Your Political Knowledge
Does the Government Listen?
The Democratic Dialogue
The Relationship Between Public Opinion and Public Policy
Does the Government Listen to the People?
Three Competing Views
The "New Referendum:" Presidential Approval
Public Opinion and Presidential Performance
Analyzing Presidential Approval
The Politics of Public Support
Interactive Learning Exercise: Using Presidential Approval to Apply What You've Learned
Public Opinion and American Politics at the Dawn of the Twenty-First Century
Revisiting the Democratic Dilemma
Distortions in the People's Voice
The People's Voice Grows
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