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Introduction to Business

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ISBN-10: 0618306366

ISBN-13: 9780618306367

Edition: 2006 (Student Manual, Study Guide, etc.)

Authors: Julian Gaspar, Leonard Bierman, James Kolari, Richard Hise, L. Murphy Smith

List price: $288.95
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Description:

This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. The authors believe the key to unlocking Introduction to Business for novice students lies in their unique, engaging pedagogy based on consistency, active learning, and currency. Gaspar et al., is the first cross-functionally authored text in the marketplace. Each author--a recognized authority in his field--brings his own expertise to the course while keeping the discussion focused and concise for introductory level students. The text presents a balanced and consistent voice across each of…    
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Book details

List price: $288.95
Copyright year: 2006
Publisher: CENGAGE Learning
Publication date: 2/18/2005
Binding: Paperback
Pages: 720
Size: 8.50" wide x 10.70" long x 0.90" tall
Weight: 3.476
Language: English

Professor Bierman does research and writing in the areas of strategic management and human resource management, with particular emphasis on topics related to corporate governance and professional service firms. Earlier in his career he held positions in the federal government at the EEOC, the U.S. Department of Labor and the U.S. International Trade Commission.

Dr. L. Murphy Smith, CPA, is the David and Ashley Dill Distinguished Professor of Accounting at Murray State University. Dr. Smith's academic record includes numerous professional journal articles, research grants, books, and professional meeting presentations in the U.S. and abroad. His work has been cited in various news media, including Fortune, USA Today, and The Wall Street Journal. He has received numerous teaching and research awards, including the Outstanding Researcher Award from the American Accounting Association Strategic and Emerging Technologies Section and the Outstanding Educator Award from the Texas Society of CPAs. He ranks in the top one percent of authors on Social…    

The Nature of Contemporary Business
What Is Business?
The Environment of Business
Business Governance, Ethics, and Social Responsibility
Small Business and Entrepreneurship
Managing Business Behavior
Managing and Organizing Business
Human Resources Management
Motivating and Leading Employees
Marketing
Marketing Basics
Developing the Product and Pricing Mixes
Developing the Promotion and Distribution Mixes
Accounting
Accounting for Decision Making
Financial Reporting
Finance
Financial Management of the Firm and Investment Management
Understanding the Financial System, Money, and Banking
Personal Financial Planning VI. Managing Business Operations, Management Information Systems, and the Digital Enterprise
Managing Business Operations
Management Information Systems
The Digital Enterprise