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Introduction to Business

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ISBN-10: 0618306366

ISBN-13: 9780618306367

Edition: 2006 (Student Manual, Study Guide, etc.)

Authors: Julian Gaspar, Leonard Bierman, James Kolari, Richard Hise, L. Murphy Smith

List price: $288.95
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This text stands apart from other entries in the market for its ability to make the fundamentals of business understandable, functional, and relevant to students with little or no business background. The authors believe the key to unlocking Introduction to Business for novice students lies in their unique, engaging pedagogy based on consistency, active learning, and currency. Gaspar et al., is the first cross-functionally authored text in the marketplace. Each author--a recognized authority in his field--brings his own expertise to the course while keeping the discussion focused and concise for introductory level students. The text presents a balanced and consistent voice across each of the unique content areas, enabling students to quickly gain an understanding of concepts, practices, and relationships across businesses without unnecessary or disjointed narrative. Recognizing that contemporary business, regardless of where it is conducted, will be heavily influenced by rapid globalization, advances in technology, and enforcement of ethical standards, the authors focus on these three hot button themes--Global Business, Technology and Business, and Ethics in Business--throughout the text. In addition, the strategies and operations of three major companies--DaimlerChrysler, McDonald's, and Sony--reflecting three dynamic regions of the world, i.e., Europe, North America, and Asia respectively, are also spotlighted throughout the text. Each chapter includes at least one case featuring one these companies and how it has responded to or been influenced by the theme of that chapter. The use of consistent examples for these case studies is intended to heighten student interest and underscore the relevancy of the themes in each chapter. A variety of tools to keep the text current including a faculty newsletter providing frequent updates, case updates through the student and faculty websites, and links to recent articles in the news will be available. Learning Objectives are listed at the opening of each chapter, repeated again at the beginning of each major section of the chapter, and again in the end-of-chapter summary. Chapter Opening Vignettes introduce concepts in a brief story. Within the chapter, reference is made to the vignette to connect the opening story to chapter content. Reality Check questions follow the learning objectives in each chapter--encouraging the reader to consider how that section's learning objective relates to real life. Key Terms appear in bold type and are defined clearly and concisely. They are also listed in an end-of-book Glossary. Case in Point Boxes examine the strategies and operations of three major global companies--DaimlerChrysler, McDonald's, and Sony--and how they related to chapter topics. Each company represents a dynamic region of the world, Europe, North America, and Asia, respectively. Questions accompany each box to encourage critical thinking, and the continuous, integrated coverage allows students to see how companies are both interrelated and relevant. Theme Boxes help students see how the key themes of the text, Global Business, Technology and Business, and Ethics in Business, are relevant to the specific topic of each chapter. These boxes spotlight a variety of large and small companies and are accompanied by questions. Portfolio Projects in every chapter ask students to complete a variety of projects such as developing a plan for opening a business, or selecting a real business to research, track, and analyze throughout the course. These projects can be assigned individually or as group work, and help students understand and apply what they are learning to their own lives. Career Opportunities specific to a given chapter's theme are provided before the s
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Book details

List price: $288.95
Copyright year: 2006
Publisher: CENGAGE Learning
Publication date: 2/18/2005
Binding: Paperback
Pages: 720
Size: 8.50" wide x 10.70" long x 0.90" tall
Weight: 3.476
Language: English

Professor Bierman does research and writing in the areas of strategic management and human resource management, with particular emphasis on topics related to corporate governance and professional service firms. Earlier in his career he held positions in the federal government at the EEOC, the U.S. Department of Labor and the U.S. International Trade Commission.

Dr. L. Murphy Smith, CPA, is the David and Ashley Dill Distinguished Professor of Accounting at Murray State University. Dr. Smith's academic record includes numerous professional journal articles, research grants, books, and professional meeting presentations in the U.S. and abroad. His work has been cited in various news media, including Fortune, USA Today, and The Wall Street Journal. He has received numerous teaching and research awards, including the Outstanding Researcher Award from the American Accounting Association Strategic and Emerging Technologies Section and the Outstanding Educator Award from the Texas Society of CPAs. He ranks in the top one percent of authors on Social Sciences Research Network ( by downloaded articles. During his career, he has held a number of leadership positions in academic and professional organizations e.g. President of the American Accounting Association Gender Issues and Work-Life Balance Section. His major research interests are ethics, international accounting, systems, and auditing. Dr. Smith serves on several journal editorial boards and his research has appeared in leading journals such as Accounting Horizons, Contemporary Accounting Research, Advances in Accounting, International Journal of Economics and Accounting, and Research on Professional Responsibility and Ethics in Accounting.

The Nature of Contemporary Business
What Is Business?
The Environment of Business
Business Governance, Ethics, and Social Responsibility
Small Business and Entrepreneurship
Managing Business Behavior
Managing and Organizing Business
Human Resources Management
Motivating and Leading Employees
Marketing Basics
Developing the Product and Pricing Mixes
Developing the Promotion and Distribution Mixes
Accounting for Decision Making
Financial Reporting
Financial Management of the Firm and Investment Management
Understanding the Financial System, Money, and Banking
Personal Financial Planning VI. Managing Business Operations, Management Information Systems, and the Digital Enterprise
Managing Business Operations
Management Information Systems
The Digital Enterprise