Consumer Behavior

ISBN-10: 0618264825

ISBN-13: 9780618264827

Edition: 3rd 2004

List price: $143.96
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Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers. A casebook featuring approximately 16–20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.
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Book details

List price: $143.96
Edition: 3rd
Copyright year: 2004
Publisher: CENGAGE Learning
Publication date: 6/23/2003
Binding: Paperback
Pages: 697
Size: 8.25" wide x 10.25" long x 1.25" tall
Weight: 3.234
Language: English

Wayne D. Hoyer is the Jesse H. Jones Professor in the Graduate School of Business at the University of Texas at Austin. He received his Ph.D. in Consumer Psychology from Purdue University in 1980, has published extensively in various scholarly journals, and has co-authored two books on the topic of advertising miscomprehension. He currently serves on the editorial review boards of the Journal of Consumer Research, Journal of Marketing, Journal of Advertising, and the Journal of Public Policy and Marketing, and he is an active reviewer for the Journal of Marketing Research. Dr. Hoyer's research interests include consumer information processing and decision making (especially low-involvement decision making) and advertising effects (particularly miscomprehension and the impact of humor).

Deborah J. MacInnis is the Charles L. and Ramona I. Hilliard Professor of Business Administration at the University of Southern California. She received her Ph.D. in marketing from the University of Pittsburgh in 1986 and holds a B.S. degree in psychology from Smith College. Dr. MacInnis has published papers in various journals; is a member of the editorial review boards of the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, and Journal of Market Focused Management; and serves as a reviewer for the Journal of Advertising and the Journal of Consumer Psychology. She is a past recipient of the Alpha Kappa Psi award, an honor awarded to the best paper published in the Journal of Marketing. She has also worked as a consultant to several major advertisers and advertising agencies, and she is currently President of the Association for Consumer Research.

Preliminary Contents
An Introduction to Consumer Behavior
Understanding Consumer Behavior
Developing and Using Information about Consumer Behavior
The Psychological Core
Motivation, Ability, and Opportunity
Exposure, Attention, and Perception
Knowledge and Understanding
Attitudes Based on High Consumer Effort
Attitudes Based on Low Consumer Effort
Memory and Retrieval
The Process of Making Decisions
Problem Recognition and Information Search
Judgment and Decision Making Based on High Effort
Judgment and Decision Making Based on Low Effort
Post-Decision Processes
The Consumer's Culture
Consumer Diversity and Consumer Behavior
Social Class and Household Influences on Consumer Behavior
Psychographics: Values, Personality, and Lifestyles
Social Influences on Consumer Behavior
Consumer Behavior Outcomes
Symbolic Consumer Behavior
Adoption of, Resistance to, and Diffusion of Innovations
Consumer Welfare
Consumerism and Public Policy Issues
The Dark Side of Consumer Behavior and Marketing
Table of Contents provided by Publisher. All Rights Reserved.
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