E-Business : With Free Webcard
Edition: 1st 2003
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List price: $51.96
Copyright year: 2003
Publisher: Houghton Mifflin College Division
Size: 7.50" wide x 9.25" long x 1.00" tall
Contents Note: Each chapter ends with Conclusions, "Case Study: Return to Inside e-Business," a Chapter Review, "Building Skills for Career Success," and "Exploring Useful Web Sites." Module I. A Framework for Understanding e-Business 1. Exploring the World of e-Business Inside e-Business: AOL and Time Warner Team-Up Defining e-Business A Framework for Understanding e-Business Fundamental Models of e-Business Applying e-Business Strategies to Managerial, Marketing, and Financial Situations The Future of e-Business: Growth, Opportunities, and Challenges 2. Environmental Forces Affecting Planning and Practice Inside e-Business: IBMSelling Customer Relationship Management Solutions The Environmental Forces Affecting Planning and Practice External Environmental Forces Internal Environmental Forces 3. The Internet and Related Technologies Inside e-Business: Research in MotionToward the Wireless Internet The Early History of the Internet and the World Wide Web The Internet Infrastructure and Related Technologies Building a Web Site Convergence of Technologies 4. Ethical, Legal, and Social Concerns Inside e-Business: Zero-Knowledge Systems Inc.Providing Privacy and Security Online A Framework for Understanding Ethical, Legal, and Social Behavior Privacy and Confidentiality Issues Security Concerns and Cybercrime Digital Property and Distribution Rights Government Regulation and Taxation Module II. Strategic Business Planning for the Internet 5. Developing e-Business Models Inside e-Business: Napster and MP3Pioneers in Peer-to-Peer Exchanges Online An Introduction to Business Plans and Models e-Business Models Internet-Based Software and e-Business Solutions Fundamental Characteristics of Internet-Based Software and e-Business Solutions 6. Strategic Planning: A Multi-Level Organizational Approach Inside e-Business: Home Depot.comServing Customers Through Online Strategies An Overview of the Strategic Planning Process Strategic Planning at the Three Primary Organizational Levels of the Firm Strategic Planning and the Value Chain Building an Online Presence for an Existing Business Industry and Global-Level Issues Related to e-Business Planning 7. Researching and Analyzing Opportunities for Growth Inside e-Business: Forrester Research Exemplifies e-Business Industry Growth Primary Reasons for Conducting e-Business Research The e-Business Research Process Understanding the Types of Research Data Available Methods for Successful e-Business Research 8. Understanding Online Communication and Behavior Inside e-Business: Jupiter Media MetrixMeasuring Internet Activity One Click at a Time Understanding the Online Communication Process Consumer and Organizational Buying Processes Sources of Influence on Buyer Behavior and Decision Making A Framework for Understanding Moment-to-Moment Online Behavior Module III. Implementing the e-Business Plan 9. Creating the Marketing Mix Inside e-Business: Office DepotCreating Online Business Communities Identifying and Describing Potential Markets Analyzing Markets and Targeting Strategies Online Product Development Thinking Understanding Product Strategy Decisions Completing the Marketing Mix of Strategies 10. Organizational and Managerial Issues Inside e-Business: Google.comSmall Business and Entrepreneurial Success Story An Overview of Management and e-Business Leadership, Motivation, and the Corporate Culture Topics in Management 11. Financial Planning and Working with Investors Inside e-Business: Nortel Networks Inc.A Financial Microcosm of the 20002001Crash An Overview of Financial Planning and e-Business Sources of Funds Evaluating e-Business Risks and Investments 12. Implementation and Control of the e-Business Plan Inside e-Business: Cap Gemini Ernst and YoungHelping Clients to Implement and Evaluate e-Business Solutions Implementation of the e-Business Plan Control of the e-Business Plan Appendix A. U-Swap.com: A Comprehensive Case Study Appendix B. Researching and Preparing an e-Business Plan