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E-Business : With Free Webcard

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ISBN-10: 0618226761

ISBN-13: 9780618226764

Edition: 1st 2003

Authors: Brahm Canzer

List price: $51.96
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Book details

List price: $51.96
Edition: 1st
Copyright year: 2003
Publisher: Houghton Mifflin College Division
Binding: Hardcover
Pages: 366
Size: 7.50" wide x 9.25" long x 1.00" tall
Weight: 1.738
Language: English

Contents Note: Each chapter ends with Conclusions, "Case Study: Return to Inside e-Business," a Chapter Review, "Building Skills for Career Success," and "Exploring Useful Web Sites." Module I. A Framework for Understanding e-Business 1. Exploring the World of e-Business Inside e-Business: AOL and Time Warner Team-Up Defining e-Business A Framework for Understanding e-Business Fundamental Models of e-Business Applying e-Business Strategies to Managerial, Marketing, and Financial Situations The Future of e-Business: Growth, Opportunities, and Challenges 2. Environmental Forces Affecting Planning and Practice Inside e-Business: IBMSelling Customer Relationship Management Solutions The…