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| Introduction to Consumer Behavior | |
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| Consumer Behavior: A Managerial Perspective Consumer Behavior and Marketing Action | |
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| Developing a Consumer-Oriented View of Marketing Strategy: The Marketing Concept Implications for Consumer Behavior | |
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| Current Trends in Consumer Behavior Consumer Empowerment through the Web | |
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| The Information Base for Understanding Consumer Behavior Approaches to Studying Consumer Behavior: A Managerial versus a Holistic Approach | |
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| A Model of Consumer Behavior Organization of This Text | |
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| Consumer Decision Making | |
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| Complex Decision Making: Purchase and Consumption | |
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| The Nature of Complex Decision Making Need Arousal Consumer Information Search and Processing Brand Evaluation | |
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| Purchase and Postpurchase Evaluation | |
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| The Consumption Experience: Hedonic Consumption and Product Symbolism | |
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| Complex Decision Making and Store Choice | |
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| Consumer Learning, Habit, and Brand Loyalty Consumer Learning Habit Brand Loyalty Consumer Loyalty, Consumer Equity, and Micromarketing Store Loyalty | |
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| Societal Implications of Brand and Store Loyalty | |
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| Low-Involvement Consumer Decision Making | |
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| The Nature of Involvement Importance of a Low Involvement Perspective | |
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| Four Types of Consumer Behavior Unplanned Purchasing Behavior | |
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| Three Theories of Low-Involvement Consumer Behavior | |
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| Strategic Implications of Low-Involvement Decision Making | |
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| Societal Implications of Low-Involvement Decision Making | |
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| Situational Influences in Decision Making Nature of Situational Influences | |
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| Types of Situations Characteristics of Consumption and Purchase Situations | |
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| A Model of Situational Influences Situational Influences on Product Attitudes, Choice, and Decision Making | |
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| Use of Situational Variables in Marketing Strategy | |
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| The Individual Consumer | |
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| Consumer Perceptions Marketing Stimuli and Consumer Perceptions Stimulus Characteristics | |
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| Affecting Perception Consumer Characteristics | |
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| Affecting Perception Perceptual Selection | |
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| Perceptual Organization | |
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| Perceptual Interpretation | |
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| Price Perceptions | |
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| Consumer Information Acquisition and Processing Consumer Information Acquisition | |
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| Consumer Information Processing Strategic Implications of Information Processing Societal | |
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| Implications of Information Processing | |
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| Attitude Development and Change | |
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| The Nature of Consumer Attitudes | |
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| The Role of Attitudes in Developing Marketing Strategy Relationships of Beliefs, Attitudes, and Behavior | |
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| Attitude Reinforcement and Change Changing Attitudes Toward Social Issues | |
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| Demographics and Social Class | |
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| The Demographic Fragmentation of the American Market Demographic Trends in the American Marketplace Demographic Trends Worldwide Using Demographics to Develop Marketing Strategy Social Class Influences Applications of Social Class to Marketing Strategy | |
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| Lifestyle and Personality Nature of Lifestyles Measuring Lifestyle Characteristics Changing Lifestyle Trends of American and Global Consumers Personality Limitations of Personality Variables | |
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| Group and Cultural Influences | |
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| Cultural Values Culture Influences and Reflects Consumer Behavior | |
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| A Definition of Cultural Values | |
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| Characteristics of Cultural Values | |
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| Traditional American Values | |
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| Cross-Cultural Values Identifying Cultural Values Linking | |
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| Cultural Values to Consumer Behavior: The Means-Ends Chain The Cultural Meaning of Products Culture and Consumption Changes in Cultural Values in the United States and Abroad Societal Implications of Cultural Values | |
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| Subcultural Influences and Age Cohorts | |
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| The Influence of Subculture on Consumer Behavior Types of Subcultures Age Cohorts Ethnic Subcultures Subcultures of Consumption Societal Implications of Subcultural Influences | |
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| Cross-Cultural and Global Influences | |
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| The International Dimensions of Consumer Behavior Cultural Variations Influencing Consumer Behavior | |
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| Global Influences on Consumer Behavior Strategic Applications of Cross-Cultural and Global Influences Societal Implications of Cross-Cultural Influences | |
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| Reference-Group Influences When Do Reference Groups Exert Influence? Types of Reference Groups | |
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| The Nature of Reference Groups | |
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| The Nature of Web Communities Reference-Group Influences on Consumers Strategic Applications of Reference-Group Influences Societal Implications of Reference-Group Influences | |
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| Household Decision Making Households in the United States | |
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| International Households Purchasing Patterns by Household Life Cycles | |
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| A Model of Household Decision Making | |
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| Husband-Wife Influences | |
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| Parent-Child Influences | |
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| Household Decision Making and Marketing Strategies | |
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| Societal Implications of Household Influence | |
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| Group Communications: Word-of-Mouth and Diffusion Processes Word-of-Mouth Communication within Groups Strategic | |
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| Applications of Word-of-Mouth Communication | |
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| The Diffusion Process Strategic Applications of Diffusion Theory | |
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| Marketing Action | |
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| The Marketing Communications Process | |
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| A Model of Marketing Communications | |
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| Source Effects in Marketing Communications | |
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| Effects of the Message Media Effects | |
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| Consumer Decoding of Marketing Communications | |
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| Communications Feedback | |
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| Societal Implications of Marketing Communications | |
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| Marketing Segmentation and Micromarketing Mass Marketing, Market Segmentation, and Micromarketing Mass Marketing | |
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| Market Segmentation | |
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| Micromarketing Positioning Products to Consumer Targets | |
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| Consumer Rights and Social Responsibility | |
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| The Consumer Movement | |
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| The History of the Consumer Movement in the United States | |
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| History of the Consumer Movement Abroad Consumer Rights in the United States | |
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| Consumer Rights Abroad A | |
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| dditional Consumer Rights Social Responsibility | |