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Management Communication

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ISBN-10: 0618214151

ISBN-13: 9780618214150

Edition: 2004 (Guide (Instructor's))

Authors: Deborah C. Andrews, William D. Andrews

List price: $130.95
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Description:

Based on the assumption that management occurs through communication, this handbook provides concise, authoritative advice on how students can improve their communication skills. The text offers a balanced presentation of theory and practice by providing numerous, detailed examples of complex business communication situations. In addition, Management Communication covers strategic approaches to both written and oral communication, multicultural and ethical issues, workplace diversity, globalization, group dynamics, and interpersonal communication. The text's flexible handbook format reflects how advanced and graduate/MBA students actually use textbooksthey can either read chapters in…    
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Book details

List price: $130.95
Copyright year: 2004
Publisher: CENGAGE Learning
Publication date: 3/14/2003
Binding: Paperback
Pages: 240
Size: 5.75" wide x 8.00" long x 0.40" tall
Weight: 0.550
Language: English

Managing by Communicating You Manage by Communicating Communicating Is the Purposeful Exchange of Messages
The Management Communication Process
Overview of the Management Communication Process
Process and Product Analyze
Design Create Verify
Analyzing Outcomes and Audiences Goals, Outcomes, and Audiences
Single and Multiple Goals
Understanding Goals as Outcomes
Audiences Single and Multiple Audiences
Types of Audiences
Audience Needs--and Yours
Analyzing Media and Timing Media for Communicating
Matching Media Timing
Designing the Communication Product
Writing in Traffic Getting Attention
Developing Buy-In Brainstorming
Using the Appropriate Genre
Developing Modules
Designing for Access Outlining
Creating the Communication Product: Visuals and Text
Choosing Between Visuals and Text
Creating Visuals
Creating Text
Designing the Screen or Page Branding
Creating the Communication Product: Emphasis on Speaking Interpersonal Communication
Meetings Presentations
Creating the Communication Product: Emphasis on Writing Memos
Letters E-Mail Proposal Final Reports
Verifying the Communication Product
Take an External Perspective
Verify While and After You Write
Verify Against Your Standards
Verify the Information
Verify the Expression
Getting and Giving Help in Verifying
Communicating in Groups
Managing Group Communication
Understanding Group
Dynamics and Team Process
Using the 4-S Model to Create a Team Product
Managing Team Writing Projects
Managing Team Speaking Projects
Collaborating with Technology
Developing the Virtual Team
Conducting Virtual Meetings
Staying in Touch via E-Mail
Annotating Drafts
Capturing the Team's Knowledge
Appendixes
Conventions of Language and Usage Inclusive Language Conventions of Sentence Structure Conventions of Punctuation
Conventions of Format Memo Letter Report
Dealing with the Public and Crisis Communication The Manager's Expanded Role in Corporate Communication Dealing with the Public Dealing with a Crisis