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Marketing Concepts and Strategies

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ISBN-10: 0618192433

ISBN-13: 9780618192434

Edition: 12th 2003

Authors: William M. Pride, O. C. Ferrell

List price: $274.95
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Description:

To maximize this publication's core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.
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Book details

List price: $274.95
Edition: 12th
Copyright year: 2003
Publisher: CENGAGE Learning
Publication date: 3/7/2002
Binding: Hardcover
Pages: 768
Size: 8.50" wide x 10.87" long x 0.87" tall
Weight: 3.960
Language: English