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ISBN-10: 0618192425

ISBN-13: 9780618192427

Edition: 12th 2003

Authors: William M. (William M. Pride) Pride, O. C. Ferrell

List price: $57.96
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To maximise this publications core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.
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Book details

List price: $57.96
Edition: 12th
Copyright year: 2003
Publisher: CENGAGE Learning
Binding: Paperback
Pages: 752
Size: 8.50" wide x 10.87" long
Weight: 3.520
Language: English