Web 2.0 A Strategy Guide - Business Thinking and Strategies Behind Successful Web 2.0 Implementations

ISBN-10: 0596529961

ISBN-13: 9780596529963

Edition: 2007

Authors: Amy Shuen

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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Manager's Guide illustrates through real-life examples how various businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Manager's Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Manager's Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
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Book details

List price: $24.99
Copyright year: 2007
Publisher: O'Reilly Media, Incorporated
Publication date: 5/3/2008
Binding: Hardcover
Pages: 272
Size: 5.50" wide x 8.75" long x 1.00" tall
Weight: 1.078
Language: English

Users Create Value
Flickr and Collective User Value
Six Ways Flickr Created User Value Through Interaction
Why Sharing Can Be Profitable
Flickr's Cost Drivers
Calculating Company Value
Looking Back: Netflix's Different Challenges
Lessons Learned
Questions to Ask
Networks Multiply Effects
Web-Enabled Online Network Effects
N-Sided Markets
Google's Combination of Network Effects
The Ups and Downs of Positive Feedback
Lessons Learned
Questions to Ask
People Build Connections
Social Roles: Online and Offline
How Online Changes Social Networking
How Many Customers and How Quickly?
LinkedIn: The Rolodex Moves Online
Facebook: Introduce Yourself Online
Lessons Learned
Questions to Ask
Companies Capitalize Competences
External and Internal Forces
Developing Dynamic Capabilities: Before the Web
From Online Syndication to Competence Syndication
Lessons Learned
Questions to Ask
New Recombines with Old
Styles of Innovation
Integrating Ecosystems: Apple's iPod
Working with the Carriers: Jajah
More Recombinant Innovation: The iPhone
Lessons Learned
Questions to Ask
Businesses Incorporate Strategies
Five Steps to Web 2.0
Building Web 2.0 Business Plans
Look Around While Moving Forward
End Notes
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