Web 2. 0: a Strategy Guide Business Thinking and Strategies Behind Successful Web 2. 0 Implementations

Name: Web 2. 0: a Strategy Guide Business Thinking and Strategies Behind Successful Web 2. 0 Implementations
Availability: InStock
ISBN: 9780596529963

ISBN-10: 0596529961

ISBN-13: 9780596529963

Edition: 2007

Authors: Amy Shuen

List price: $24.99

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Description:

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Manager's Guide illustrates through real-life examples how various businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating…

Book details

List price: $24.99
Copyright year: 2007
Publisher: O'Reilly Media, Incorporated
Publication date: 5/3/2008
Binding: Hardcover
Pages: 272
Size: 5.50" wide x 8.75" long x 1.00" tall
Weight: 1.078
Language: English



Foreword


Preface



Users Create Value


Flickr and Collective User Value


Six Ways Flickr Created User Value Through Interaction


Why Sharing Can Be Profitable


Flickr's Cost Drivers


Calculating Company Value


Looking Back: Netflix's Different Challenges


Lessons Learned


Questions to Ask



Networks Multiply Effects


Web-Enabled Online Network Effects


N-Sided Markets


Google's Combination of Network Effects


The Ups and Downs of Positive Feedback


Lessons Learned


Questions to Ask



People Build Connections


Social Roles: Online and Offline


How Online Changes Social Networking


How Many Customers and How Quickly?


LinkedIn: The Rolodex Moves Online


Facebook: Introduce Yourself Online


Lessons Learned


Questions to Ask



Companies Capitalize Competences


External and Internal Forces


Developing Dynamic Capabilities: Before the Web


From Online Syndication to Competence Syndication


Lessons Learned


Questions to Ask



New Recombines with Old


Styles of Innovation


Integrating Ecosystems: Apple's iPod


Working with the Carriers: Jajah


More Recombinant Innovation: The iPhone


Lessons Learned


Questions to Ask



Businesses Incorporate Strategies


Five Steps to Web 2.0


Building Web 2.0 Business Plans


Look Around While Moving Forward


End Notes


Bibliography


Index