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Subject to Change: Creating Great Products and Services for an Uncertain World Adaptive Path on Design

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ISBN-10: 0596516835

ISBN-13: 9780596516833

Edition: 2008

Authors: Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba

List price: $34.99
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Description:

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations. Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to…    
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Book details

List price: $34.99
Copyright year: 2008
Publisher: O'Reilly Media, Incorporated
Publication date: 5/6/2008
Binding: Hardcover
Pages: 202
Size: 5.50" wide x 8.50" long x 0.77" tall
Weight: 0.814
Language: English

Peter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.Peter's personal blog, http://peterme.com , and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. He has the perhaps dubious distinction of coining the term "blog" in 1999, when blogging was still a nascent…    

Introduction
The Experience Is the Product
Experience as Strategy
New Ways of Understanding People
Capturing Complexity, Building Empathy
Stop Designing "Products"
The Design Competency
The Agile Approach
An Uncertain World
Bibliography
Index