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Website Optimization Speed, Search Engine and Conversion Rate Secrets

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ISBN-10: 0596515081

ISBN-13: 9780596515089

Edition: 2008 (Revised)

Authors: Andrew B. King

List price: $39.99
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Description:

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve. This book is a comprehensive guide to the tips, techniques, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain…    
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Book details

List price: $39.99
Copyright year: 2008
Publisher: O'Reilly Media, Incorporated
Publication date: 7/18/2008
Binding: Paperback
Pages: 398
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.430
Language: English

Andrew B. King is the President of Website Optimization, LLC, a Web Performance and Search Engine Marketing firm based in Ann Arbor, Michigan. Since 2002, team WSO has helped firms optimize the effectiveness of their websites to improve their ROI. Their clients include Bank of America, AOL, Time Warner, Net Zero, WhitePages.com, and Caravan Tours. For more information on website optimization and a book companion site go to: http: //www.websiteoptimization.com.Andy is the author of Speed Up Your Site: Web Site Optimization, a highly regarded book on web site performance tuning and search engine optimization. Mr. King holds a BSME and MSME from the University of Michigan specializing in…    

Foreword
Preface
Search Engine Marketing Optimization
Natural Search Engine Optimization
The Benefits of SEO
Core SEO Techniques
Ten Steps to Higher Search Engine Rankings
Summary
SEO Case Study: PhillyDentistry.com
Original Site
First Redesign: Mid-2004
Second Redesign: Late 2007
Summary
Pay-per-Click Optimization
Pay-per-Click Basics and Definitions
Google, Yahoo!, Microsoft, and Everybody Else
Goal Setting, Measurement, Analytics Support, and Closing the Loop
Keyword Discovery, Selection, and Analysis
Organizing and Optimizing Ad Groups
Optimizing Pay-per-Click Ads
Optimizing Landing Pages
Optimizing Bids
Other Pay-per-Click Issues
Summary
PPC Case Study: BodyGlove.com
Body Glove PPC Optimization
Summary
Conversion Rate Optimization
The Benefits of CRO
Best Practices for CRO
Top 10 Factors to Maximize Conversion Rates
Staging Your CRO Campaign
Summary
Web Performance Optimization
Web Page Optimization
Common Web Page Problems
How to Optimize Your Web Page Speed
Summary
CSS Optimization
Build on a CSS Architecture
Top 10 Tips for Optimizing CSS
Summary
Ajax Optimization
Common Problems with Ajax
Ajax: New and Improved JavaScript Communications
Proper Application of Ajax
Rolling Your Own Ajax Solution
Relying on Ajax Libraries
JavaScript Optimization
Minimizing HTTP Requests
Choosing Data Formats Wisely
Addressing the Caching Quandary of Ajax
Addressing Network Robustness
Understanding the Ajax Architecture Effect
Summary
Advanced Web Performance Optimization
Server-Side Optimization Techniques
Client-Side Performance Techniques
Summary
Website Optimization Metrics
Website Success Metrics
Types of Web Analytics Software
Search Engine Marketing Metrics
Web Performance Metrics
Summary
Index