Getting Real: the smarter, faster, easier way to Build a Successful Web Application

Name: Getting Real: the smarter, faster, easier way to Build a Successful Web Application
Price: 7.87 USD
Availability: InStock
ISBN: 9780578012810

ISBN-10: 0578012812

ISBN-13: 9780578012810

Edition: 2006

Authors: 37 Signals, Jason Fried, David Heinemeier Hansson, Matthew Linderman

List price: $18.95

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Description:

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas.Anyone working on a web app '” including entrepreneurs, designers, programmers, executives, or marketers '” will find value and inspiration in this book.37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no…

Book details

List price: $18.95
Copyright year: 2006
Publisher: 37signals
Publication date: 8/3/2006
Binding: Paperback
Pages: 194
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.594
Language: English

37signals is a privately held company founded by Internet trailblazers, Jason Fried and David Heinemeier Hansson, committed to building the best web-based software products possible with the least number of features necessary. Their products -- Basecamp, Backpack, Highrise, and Campfire -- do less than the competition...intentionally. Since 1999, 37signals has grown into a multi-million dollar company with three million fanatically loyal customers. The company has been profiled in the Guardian, Time, Wired, and Business Week. They are based in Chicago.