Carrots and Sticks Unlock the Power of Incentives to Get Things Done
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Description: Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If yours"ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives. InCarrot and Sticks, Ian Ayres, theNew York Timesbestselling author ofSuper Crunchers, applies the lessons learned from behavioral economics-the fascinating new science of rewards and punishments-to introduce readers to the concept of "commitment contracts": an easy but high-powered strategy for setting and achieving goals already in use by successful companies and individuals across America. As co-founder of the website stickK.com (where people have entered into their own "commitment contracts" and collectively put more than $3 million on the line), Ayres has developed contracts-including the one he honored with himself to lose more than twenty pounds in one year-that have already helped many find the best way to help themselves at work or home. Now he reveals the strategies that can give you the impetus to meet your personal and professional goals, including how to bull; motivate your employees bull; create a monthly budget bull; set and meet deadlines bull; improve your diet bull; learn a foreign language bull; finish a report or project yours"ve been putting off bull; clear your desk Ayres shares engaging, often astounding, real-life stories that show the carrot-and-stick principle in action, from the compulsive sneezer who needed a "stick" (the potential loss of $50 per week to a charity he didnrs"t like) to those who need a carrot with their stick (the New York Times columnist who quit smoking by pledging a friend $5,000 per smoke . . . if she would do the same for him). Yours"ll learn why you might want to hire a "professional nagger" whom yours"ll do anything to avoid-no, your spouse wonrs"t do!-and how you can "hand-tie" your future self to accomplish what you want done now. Yours"ll find out how a New Zealand ad exec successfully "sold his smoking addiction," and why Zappos offered new employees $2,000 to quit cigarettes. As fascinating as it is practical, as much about human behavior as about how to change it,Carrots and Sticksis sure to be one of the most talked-about books of the year. From the Hardcover edition.
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List price: $30.00
Copyright year: 2010
Publisher: Random House Publishing Group
Publication date: 9/21/2010
Size: 5.75" wide x 9.75" long x 1.00" tall
|Incentives Versus Commitments|
|Losses Loom Large|
|That Nagging Feeling|
|Maintenance and Mindfulness|
|What Commitments Say About You|
|A Commitment Store|
|Acknowledgements: Assisted Living|