Appetite for America How Visionary Businessman Fred Harvey Built a Railroad Hospitality Empire That Civilized the Wild West

ISBN-10: 0553804375

ISBN-13: 9780553804379

Edition: 2009

Authors: Stephen Fried

List price: $33.00 Buy it from $7.35
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The legendary life and entrepreneurial vision of Fred Harvey helped shape American culture and history for three generations-from the 1880s all the way through World War II-and still influence our lives today in surprising and fascinating ways. Now award-winning journalist Stephen Fried re-creates the life of this unlikely American hero, the founding father of the nationrs"s service industry, whose remarkable family business civilized the West and introduced America to Americans. Appetite for Americais the incredible real-life story of Fred Harvey-told in depth for the first time ever-as well as the story of this countryrs"s expansion into the Wild West of Bat Masterson and Billy the Kid, of the great days of the railroad, of a time when a deal could still be made with a handshake and the United States was still uniting. As a young immigrant, Fred Harvey worked his way up from dishwasher to household name: He was Ray Kroc before McDonaldrs"s, J. Willard Marriott before Marriott Hotels, Howard Schultz before Starbucks. His eating houses and hotels along the Atchison, Topeka, and Santa Fe railroad (including historic lodges still in use at the Grand Canyon) were patronized by princes, presidents, and countless ordinary travelers looking for the best cup of coffee in the country. Harveyrs"s staff of carefully screened single young women-the celebrated Harvey Girls-were the countryrs"s first female workforce and became genuine Americana, even inspiring an MGM musical starring Judy Garland. With the verve and passion of Fred Harvey himself, Stephen Fried tells the story of how this visionary built his business from a single lunch counter into a family empire whose marketing and innovations we still encounter in myriad ways. Inspiring, instructive, and hugely entertaining,Appetite for Americais historical biography that is as richly rewarding as a slice of fresh apple pie-and every bit as satisfying.
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Book details

List price: $33.00
Copyright year: 2009
Publisher: Random House Publishing Group
Publication date: 3/23/2010
Binding: Hardcover
Pages: 544
Size: 7.00" wide x 10.00" long x 1.75" tall
Weight: 2.090
Language: English

Prologue: Who the Hell is Fred Harvey?
Fred Discovers America (And Vice Versa), 1853-1901
Pot Walloper
The Last Train Stop in America
A Gentleman Among the Bleeding Kansans
Railroad Warrior
Opportunistic Sponge
Savage and Unnatural Feeding
They'll Try Anything
Suited to the Most Exigent or Epicurean Taste
Cowboy Victualer
Viva Las Vegas
We are in the Wilds, We are Not of Them
Harvey Girls
Like a House Afire
Acute Americanitis
Transcontinental Fred
Biting the Hand
The Biggest Catered Lunch in American History
Let The Boys Do it
Rough Ridden
The Clutches of the Grim Monster
Exceeding the Standard, 1901-1948
A Little Journey in the Wilderness
The Fred Harvey Indian Department
Tenth Legion
On the Very Brink of the Dizzy Gulp
Kansas City Stars
National Parking
Daring Young Freddy & His Flying Machines
The Roar of the Twenties
Santa Fated
A Wonderful Live Toy to Play With
Poised for Takeoff
Ford Harvey Has a Cold
Freddy Spreads His Wings
Pay No Attention to that Crashing Sound
Loaves and Fishes
Heir Raising
Great Expectations
Kitty Blinks
Private Pringle to the Rescue
The Spies at La Fonda
Big Hollywood Ending
The Grand Tour of Fred Harvey's America
Fred Was Here: A Master List of Fred Harvey Locations
Acknowledgments& Outshouts
Freditor's Notes & Sources
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