I'm Feeling Lucky The Confessions of Google Employee

Name: I'm Feeling Lucky The Confessions of Google Employee
Price: 3.86 USD
Availability: InStock
ISBN: 9780547416991

ISBN-10: 0547416997

ISBN-13: 9780547416991

Edition: 2011

Authors: Douglas Edwards

List price: $27.00

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Description:

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis nor bystander's account can capture it. Not until Doug Edwards, Employee Number 58, the first to offer an inside view of Google, have readers fully experienced the bizarre mix of camaraderie and competition of this phenomenal company. Edwards, Google's first Director of Marketing and Brand Management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously non-hierarchical structure (where every employee finds a problem to tackle or a feature to create and works…

Book details

List price: $27.00
Copyright year: 2011
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 7/12/2011
Binding: Hardcover
Pages: 432
Size: 6.50" wide x 9.25" long x 1.25" tall
Weight: 1.386
Language: English

DOUG EDWARDS was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company’s communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News, where he conceived and led development of the technology news site siliconvalley.com.



Introduction



You are One of Us



From Whence I Came



In the Beginning



A World without Form



Marketing without ï¿½Marketingï¿½



Giving Process Its Due



Real Integrity and Thoughts about God



A Healthy Appetite for Insecurity



Cheap Bastards Who Can't Take a Joke



Wang Dang Doodle - Good Enough Is Good Enough



Rugged Individualists with a Taste for Porn



Google Grows and Finds Its Voice



Liftoff



Fun and Names



Not the Usual Yada Yada



Googlebombs and Mail Fail



Managers in Hot Tubs and in Hot Water



Is New York Alive?



Where We Stand



Two Speakers, One Voice



Mail Enhancement and Speaking in Tongues



The Sell of a New Machine



Where We Stand



Aloha AOL



We Need Another Billion-Dollar Idea



Froogle and Friction



Don't Let Marketing Drive



Mistakes Were Made



Can This Really Be the End?



S-1 for the Money


Timeline of Google Events


Glossary


Acknowledgments


Index