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Imagine How Creativity Works

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ISBN-10: 0547386079

ISBN-13: 9780547386072

Edition: 2012

Authors: Jonah Lehrer

List price: $37.50
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Description:

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?    From the best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own…    
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Book details

List price: $37.50
Copyright year: 2012
Publisher: Houghton Mifflin Harcourt Trade & Reference Publishers
Publication date: 3/19/2012
Binding: Hardcover
Pages: 304
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 0.946
Language: English

Jonah Lehreris a Contributing Editor at Wired and the author of How We Decide, Proust Was a Neuroscientist, and Imagine: How Creativity Works. Jonah is also a frequent contributor to The New Yorker, Radiolab, and the Wall Street Journal.