Essentials of Strategic Management

Name: Essentials of Strategic Management
Price: 9.4 USD
Availability: InStock
ISBN: 9780547194325

ISBN-10: 0547194323

ISBN-13: 9780547194325

Edition: 2nd 2009

Authors: Charles W. L. Hill, Gareth R. Jones

List price: $248.95

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Book details

List price: $248.95
Edition: 2nd
Copyright year: 2009
Publisher: Cengage South-Western
Publication date: 10/13/2008
Binding: Paperback
Pages: 384
Size: 7.75" wide x 9.75" long x 0.50" tall
Weight: 1.474
Language: English

Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.




Introduction To Strategic Management



The Strategy-Making Process



Stakeholders, the Mission, Governance, and Business Ethics



The Nature Of Competitive Advantage



External Analysis: The Identification of Opportunities and Threats



Building Competitive Advantage



Building And Sustaining Long-Run Competitive Advantage



Business-Level Strategy and Competitive Positioning



Strategy in the Global Environment



Corporate-Level Strategy and Long-Run Profitability



Strategy Implementation



Strategic Change: Implementing Strategies to Build and Develop a Company



Implementing Strategy Through Organizational Design



Cases In Strategic Management



Boeing Commercial Aircraft: Comeback?



Apple Computer



Amazon.com



Blockbuster's Challenges in the Video Rental Industry



Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?



3M in 2006



Philips versus Matsushita: A New Century, a New Round



Mired in Corruption--Kellogg Brown & Root in Nigeria