Consumer Behavior

ISBN-10: 0547079923

ISBN-13: 9780547079929

Edition: 5th 2010

Authors: Wayne D. Hoyer, Deborah J. MacInnis

List price: $443.95
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Book details

List price: $443.95
Edition: 5th
Copyright year: 2010
Publisher: Cengage South-Western
Publication date: 12/23/2008
Binding: Hardcover
Pages: 672
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 2.992
Language: English

David Kincaid is Senior Lecturer in the Department of Computer Sciences at the University of Texas at Austin. Also, he is the Interim Director of the Center for Numerical Analysis (CNA) within the Institute for Computational Engineering and Sciences (ICES).Wayne D. Hoyer holds the James L. Bayless/William S. Farish Fund Chair for Free Enterprise and is Chairman of the Department of Marketing. He received his Ph.D., M.S., and B.S. from Purdue University. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing (including miscomprehension, humor, and brand personality). Dr. Hoyer has published over 100 articles in academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums. His 1998 article on assortment perceptions (with Susan Broniarczyk and Leigh McAlister) won the 2003 O'Dell Award from the American Marketing Association.

An Introduction To Consumer Behavior
Understanding Consumer Behavior
The Psychological Core
Motivation, Ability, and Opportunity
Exposure, Attention, and Perception
Knowledge and Understanding
Attitudes and Emotion Based on High Consumer Effort
Attitudes and Emotion Based on Low Consumer Effort
Memory and Retrieval
The Process Of Making Decisions
Problem Recognition and Information Search
Judgment and Decision Making Based on High Consumer Effort
Judgment and Decision Making Based on Low Consumer Effort
Post-Decision Processes
The Consumer'S Culture
Consumer Diversity
Social Class and Household Influences
Psychographics: Values, Personality, and Lifestyles
Social Influences on Consumer Behavior
Consumer Behavior Outcomes
Adoption of, Resistance to, and Diffusion of Innovations
Symbolic Consumer Behavior
Ethics and the Dark Side of Consumer Behavior and Marketing
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