Contemporary Marketing 2011
Edition: 14th 2011
List price: $266.95
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $266.95
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Size: 8.75" wide x 10.50" long x 1.25" tall
|Designing Customer-Oriented Marketing Strategies|
|Marketing: the Art and Science of Satisfying Customers|
|Strategic Planning in Contemporary Marketing|
|The Marketing Environment, Ethics, and Social Responsibility|
|E-Business: Managing the Customer Experience|
|Understanding Buyers and Markets|
|Business-to-Business (B2B) Marketing|
|Target Market Selection|
|Marketing Research and Sales Forecasting|
|Market Segmentation, Targeting, and Positioning|
|Relationship Marketing and Customer Relationship Management (CRM)|
|Product and Service Strategies|
|Developing and Managing Brand and Product Categories|
|Marketing Channels and Supply Chain Management|
|Retailers, Wholesalers, and Direct Marketers|
|Integrated Marketing Communications|
|Advertising and Public Relations|
|Personal Selling and Sales Promotion|
|Your Career in Marketing|
|Developing an Effective Marketing Plan|
|Financial Analysis in Marketing|