Contemporary Marketing 2011

Name: Contemporary Marketing 2011
Price: 6.32 USD
Availability: InStock
ISBN: 9780538746892

ISBN-10: 0538746890

ISBN-13: 9780538746892

Edition: 14th 2011

Authors: Louis E. Boone, David L. Kurtz

List price: $266.95

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Book details

List price: $266.95
Edition: 14th
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/1/2010
Binding: Paperback
Pages: 816
Size: 8.75" wide x 10.50" long x 1.25" tall
Weight: 3.696
Language: English




Designing Customer-Oriented Marketing Strategies



Marketing: the Art and Science of Satisfying Customers



Strategic Planning in Contemporary Marketing



The Marketing Environment, Ethics, and Social Responsibility



E-Business: Managing the Customer Experience



Understanding Buyers and Markets



Consumer Behavior



Business-to-Business (B2B) Marketing



Global Marketing



Target Market Selection



Marketing Research and Sales Forecasting



Market Segmentation, Targeting, and Positioning



Relationship Marketing and Customer Relationship Management (CRM)



Product Decisions



Product and Service Strategies



Developing and Managing Brand and Product Categories



Distribution Decisions



Marketing Channels and Supply Chain Management



Retailers, Wholesalers, and Direct Marketers



Promotional Decisions



Integrated Marketing Communications



Advertising and Public Relations



Personal Selling and Sales Promotion



Pricing Decisions



Pricing Concepts



Pricing Strategies



Your Career in Marketing



Developing an Effective Marketing Plan



Financial Analysis in Marketing