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ISBN-10: 0538740639

ISBN-13: 9780538740630

Edition: 2nd 2011 (Revised)

Authors: Cynthia L. Greene

List price: $35.95
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Book details

List price: $35.95
Edition: 2nd
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 2/22/2010
Binding: Paperback
Pages: 192
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 0.792
Language: English

Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.

Should You Become an Entrepreneur?
Entrepreneurs and the U.S. Economy
Is Entrepreneurship Right for You?
Identify Opportunities
Develop a Business Plan
Why Do You Need a Business Plan?
What Goes into a Business Plan?
Create an Effective Business Plan
Select a Type of Ownership
An Existing Business
A Franchise or a New Business
The Legal Form of Your Business
Market Your Business
The Value of Research
How to Do Research
Identify Competition
The Marketing Mix
Promotion and Goals
Hire and Manage a Staff
Hire Employees
Create a Compensation Package
Manage Your Staff
Finance, Protect, and Insure Your Business
Make a Financial Plan
Obtain Financing
Theft Proof and Insure Your Business