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Exploring Entrepreneurship and Economics (with CD-ROM)

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ISBN-10: 0538729341

ISBN-13: 9780538729345

Edition: 2007

Authors: Cynthia Greene

List price: $95.95
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EXPLORING ENTREPRENEURSHIP, a student text with data CD, provides a pleasing visual presentation and uses relevant examples to make the material engaging for students. Designed for middle/junior high school, students learn concepts and processes associated with successful entrepreneurial performance, which gives them a realistic view of entrepreneurship. A consistent use of easy-to-find features in each chapter will help students relate to prior knowledge, their experiences, and other core subjects. Based on real-life experiences of teenage entrepreneurs, the text teaches critical thinking skills by using relevant activities. Students who use EXPLORING ENTREPRENEURSHIP develop career…    
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Book details

List price: $95.95
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 4/4/2006
Binding: Hardcover
Pages: 272
Size: 8.60" wide x 11.00" long x 0.70" tall
Weight: 1.848
Language: English

Entrepreneurs: What do they do?
Should you become an entrepreneur?
Small business environment
Entrepreneurs: Their roles and contributions. What skills do entrepreneurs need?
Economic foundations
Entrepreneurs: Key Characteristics and Skills
Entrepreneurism as a career
Entrepreneurial skills you must have for success
Identifying Entrepreneurial Opportunities
Finding the right place to start
Types of Ownership
Evaluating Entrepreneurial Opportunities. Select a type of ownership
The legal environment
Generating and Evaluating Ideas
Develop a business plan
Communications/information management
Identify and Meet a Market Need
Marketing your good or service
The people side of business
Financing the Business
Pricing your product or service
Record keeping and financial statements
Getting Down to Business: The Plan
The importance of a plan
Building your business plan
Moving Ahead to Start Your Business
Production manufacturing
Meet your legal, ethical, and social obligations