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International Marketing

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ISBN-10: 0538729155

ISBN-13: 9780538729154

Edition: 2007

Authors: Brad Kleindl

List price: $50.95
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INTERNATIONAL MARKETING examines marketing concepts within the context of the global marketplace. Driven by the key marketing functions identified in the National Marketing Education Standards, INTERNATIONAL MARKETING serves as a multimedia resource for a one-semester course. Using numerous real-life examples, INTERNATIONAL MARKETING provides industry-specific examples to master international economics, promotion, technology, and professional sales. Its 12 chapters cover the economic impact of international marketing on local, state, national, and global economies. Competitive event prep is provided in the DECA Prep features offered in every chapter. Users conduct marketing research to…    
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Book details

List price: $50.95
Copyright year: 2007
Publisher: Cengage South-Western
Publication date: 5/4/2006
Binding: Paperback
Pages: 336
Size: 8.50" wide x 10.50" long x 0.50" tall
Weight: 1.496
Language: English

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

Introduction to International Marketing
Environment of International Marketing
The Cultural Environment of International Marketing
The International Political Economy
Assessing Global Market Opportunities
International Marketing Strategies
Product and Brand Management
International Marketing Channels
International Marketing Communication
Pricing and International Market Payments
International Marketing Strategies
International Marketing Management