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Marketing Convergence How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

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ISBN-10: 0538727195

ISBN-13: 9780538727198

Edition: 2002

Authors: Susan K. Jones, Ted Spiegel

List price: $37.95
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With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.
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Book details

List price: $37.95
Copyright year: 2002
Publisher: Cengage South-Western
Publication date: 9/30/2002
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 1.034
Language: English

The Strategies
Does the Internet Change Everything?
Who Survived the Bomb--and Why
Successful Convergence = Integration
New Savings--and New Costs
Speed-of-Light Testing
The Human Touch
Exposing Sacred Cows: "Community" and "Stickiness"
Mars and Venus Come to Terms
The Challenges Ahead: Four Areas of Focus
The Leaders
Action Performance: Synergy with Partners
American Blind and Wallpaper Factory: Making Shopping Fun
Carnival Cruise Lines: Online Sales Are Not Always the Goal
CDW/CDWG: The Personal Touch
Chicago Symphony Orchestra: Sophisticated Software
J. C. Whitney: Unlimited Depth of Assortment
(Mindpepper) Building Relationships Online
Omaha Steaks: An Online Profit Center
Peapod: Leveraging Logistics
Quixtar: Ditto Delivery
Spiegel: Small Staff/Big Results
Steelcase: The Power of Ensync
Yamaha Band & Orchestra Division: Online/Offline Integration
Executives Interviewed for Marketing Convergence